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The Sked: Olympics Ratings — Averages through Eight Nights

And so it begins.  As the competition turns away from the pool and the gymnastics arena to the track & field stadium, the nightly ratings begin to drift down.  Last night looks like an 8.1 rating with Adults 18-49 in the ...
by Mitch Metcalf
 
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The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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THE SKED’S TV NEWS AND NOTES: Salt Lake City Tries To Shut Down NBC’s “Playboy Club”

>It’s no big surprise that NBC’s station in Salt Lake City (KSL, which is owned by the Mormon church) will not carry Playboy Club this fall.  Similarly, this station does not clear Saturday Night Live (either i...
by Mitch Salem
 
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The Sked: Official Nationals for Wednesday — World Series Ties Record Low for Game 1

Updated tables throughout. Game 1 of the World Series last night (Detroit at San Francisco) posted a 3.6 rating with Adults 18-49 in the official nationals, still giving FOX a nightly victory but tying the record low 18-49 rati...
by Mitch Metcalf
 
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The Sked: The Second Tuesday — Chicken Little Warming Up in the Bullpen

Tuesday prime time averages from last night show another 24% decline in live+same day DVR viewing for the four broadcast networks (from an 11.6 combined Adult 18-49 rating for the four networks on the same night last year to a ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — Tiger Woods Is Winning Again and Viewers Return to Golf

PGA golf was the big winner this weekend (May 11-12, 2013), thanks to a resurgent Tiger Woods, who won his fourth tournament this year at the mini-major TPC in Florida.  NBC was up almost 50% over last year for the weekend cov...
by Mitch Metcalf
 
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The Sked: Tuesday September 11 Ratings

Score another nightly victory for NBC in its early roll-out.  The network averaged a 2.9 rating with Adults 18-49 from 8-11 pm last night, which got off to a solid start at 8 pm with night two of The Voice (3.9 rating for th...
by Mitch Metcalf
 
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The Sked: Tuesday Ratings September 25

Tuesday premiered on all four broadcast networks last night, with almost all schedules unveiled entirely intact.  CBS is in first place with a 3.3 preliminary Adult 18-49 rating from 8-11 pm, exactly on target according to our...
by Mitch Metcalf
 
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Weekly and Season to Date Network Ratings — ABC Will Win the Week Ending Sunday

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  ABC wins the week, thanks mostly to the Billboard Music Awards, which is up 30% over the 2012 versio...
by Mitch Metcalf
 
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Rejoice! Baseball Coverage on TV to Radically Improve

Baseball fans around the country were treated to some wonderful news yesterday: FOX Sports analyst Tim McCarver announced his retirement during a typically long-winded conference call filled with the false humility that is his...
by Mitch Metcalf
 
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The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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The Sked: Friday #2 of the Season

The second Friday of the new season was down 16% in the fast nationals from last year (4.7 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.6 the same night in 2011). It’s pretty much a disaster for ...
by Mitch Metcalf
 
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THE SKED’S TV NEWS AND NOTES

> Game 7 of the NFL Stanley Cup playoffs (when the Boston Bruins defeated the Vancouver Canucks) achieved a 3.4 Adult 18-49 rating on NBC Wednesday.  In Tuesday’s TV News and Notes we said “Wednesday’s Ga...
by Mitch Salem
 
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The Sked: Thursday Ratings September 6

A surprise Thursday night victory for NBC last night, which had less to do with America’s Got Talent and much more to do with President Obama.  NBC started the night at 8 pm with a displaced America’s Got Talent�...
by Mitch Metcalf
 
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The Sked: WEDNESDAY RATINGS September 28

>Put ABC’s Suburgatory in the conditional win column, while Revenge is on a watch list to see where it settles.  FOX’s The X Factor suffered a decline in week two, but the Simon Cowell performance show still po...
by Mitch Metcalf
 
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