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SKEDBALL: March Madness 2016 through Thursday 3.17

Through the first Thursday of the NCAA Men’s Basketball Tournament (better known as March Madness), CBS is down -15% in total viewers (persons 2+) to 3.8 million on average for its two evening games (compared to the avera...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Championship Game

A quiet end to the NCAA Men’s Basketball Tournament, with the Championship Game Monday 4.4.2016 averaging 17.75 million viewers 2+ live+same day on the combination of TBS (with Jim Nantz and the rest of CBS “A”...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 22 and Sunday March 23, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population...
by Mitch Metcalf
 
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SKEDBALL: March Madness through Elite Eight Round Saturday and Sunday

Chart updated with persons 2+ audiences for the four games played Saturday and Sunday March 28-29, 2015 (the Elite Eight Round): Telecast 61: TBS Saturday 6:00 pm #1-Wisconsin 85 #2-Arizona 78 (Arizona up 33-30 at half) Tel...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 29 and Sunday March 30, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population...
by Mitch Metcalf
 
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SKEDBALL: March Madness through Final Four

Chart updated with persons 2+ audiences for the four games played Saturday April 4, 2015 (the Final Four Round): Telecast 65: TBS/TNT/TRU Saturday 6:00 pm #1-Duke 81 #7-Michigan State 61 (Duke up 36-25 at half) Telecast 66:...
by Mitch Metcalf
 
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SKEDBALL: March Madness Begins

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million numbe...
by Mitch Metcalf
 
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SKEDBALL: March Madness through Monday’s National Championship

Chart updated with persons 2+ audience for the National Championship on Monday April 6, 2015: Telecast 67: CBS Monday 9:18 pm #1-Duke 68 #1-Wisconsin 63 (Tied 31-31 at half) CBS struck gold Monday night with an average aud...
by Mitch Metcalf
 
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SKEDBALL: March Madness Ratings Overview

After the “First Four” play-in games, the NCAA Men’s Basketball Tournament really gets going on Thursday with the traditional 64-team format. The chart below illustrates the build in TV audiences as March Madn...
by Mitch Metcalf
 
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SKEDBALL: March Madness Day 2 of “First Four”

The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time p...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Friday 3.18

Through Friday (the second and final day of the Round of 64), the NCAA Men’s Basketball Tournament turned positive for CBS versus the past three years (up +10% in total viewers 2+ and up +7% with persons 18-49), joining T...
by Mitch Metcalf
 
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SKEDBALL: March Madness TV Ratings through the First Thursday

CBS had a terrific start to the NCAA Men’s Basketball tournament with its two late games Thursday, right around 5.5 million viewers ages 2+.  These audience levels are among the best ratings for this day in recent years:...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Sunday 3.20

Now through the Second Round of the NCAA Men’s Basketball Tournament on Sunday, CBS and TBS are up marginally versus the prior three years in total viewers 2+ and adults 18-49, while TNT and TRUtv are down significantly. ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings 3.21-22.2015

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday March 21 and Sunday March 22, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population...
by Mitch Metcalf
 
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SKEDBALL: March Madness 2016 through Thursday 3.24

Updated March Madness through the first night of the Sweet 16 round and with the CBS afternoon games from last Thursday-Sunday.  Both CBS and TBS now down a few percentage point from the last few years in total viewers, with T...
by Mitch Metcalf
 
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