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The Sked: Thursday Ratings September 20 — NBC Thursday…Yikes

NBC Thursday premiered last night, landing in third place with a 1.5 Adult 18-49 rating from 8-11 pm.  A premiere night is often one of the highest rated nights of the year, especially when facing two networks in repeats like ...
by Mitch Metcalf
 
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UPDATED: The Cycle of Failure (and Success) at a TV Network — Or How Matlock Replaced The Office and SVU Last Night

  UPDATE:  The Hollywood Reporter followed up on our story, and interviewed WKYC’s General Manager, who claims that the Matlock preemptions (which will continue next week), are merely to make up for the fact that th...
by Mitch Metcalf
 
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SHARK WEEK First Four Nights

Through the first four nights (Sunday-Wednesday), SHARK WEEK on Discovery is averaging 3,077,000 persons 2+ live+same day and a 1.38 adult 18-49 rating.  Comparing the similar nights from past years, Shark Week 2015 is down -...
by Mitch Metcalf
 
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The Sked: Olympics Ratings — Into the Final Week

One week to go for the Summer Olympic Games in London, which end with the greatest anti-climax of all:  the Closing Ceremony Sunday night.  The ratings in the final week suffers from viewer fatigue and a dearth of marquee eve...
by Mitch Metcalf
 
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The Sked: Thursday Week Two

The second Thursday of the season is down a relatively modest 13% collectively for the broadcast networks (10.2 Adult 18-49 rating last night versus 11.7 last fall on this night). Thursday Night Football (Cardinals at Rams) on ...
by Mitch Metcalf
 
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The Sked: Monday Week 8

A very similar night last night in the ratings compared to last Monday.  NBC still on top despite a slight cool down, while the rank order of the other networks remains the same. ESPN’s Monday Night Football (Kansas Ci...
by Mitch Metcalf
 
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The Sked: The Value of Sports Programming and Updated Full Season Forecasts

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. ...
by Mitch Metcalf
 
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Broadcast Weekly & Summer Averages through August 26

CBS is looking like a 1.50 rating for the week of August 20-26, enough for a share of first place this week but down 10% from the same week last year.  The NFL preseason games last year were a 2.0 on Friday (GB at IND) and 1.8...
by Mitch Metcalf
 
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The Sked: Thursday Week 4 — Not a Pretty Picture

The fourth Thursday of the season offered a big opportunity for ABC, CBS and NBC, as FOX had to pre-empt The X Factor for a postseason MLB game that no one cares about.  A lot of displaced X Factor viewers decided not to sa...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

FOX had a very strong NFL Sunday doubleheader.  The late afternoon time period (4:30 pm ET games) was the highest-rated of the four slots (as usual) with a 14.8 household rating in the 56 metered-markets that cover 70% of the ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports TV Ratings

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday June 15 and Sunday June 16, 2013. (The 56 markets out of 210 total cover about 70% of the US television population.)...
by Mitch Metcalf
 
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The Sked: Olympic Opening Ceremony Ratings: Early Fast Nationals Indicate Huge Success for NBC

The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by...
by Mitch Metcalf
 
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The Sked: Wednesday Week 6 — Scary Halloween for Networks

Halloween always depresses television usage levels of 2-34 year-olds, but last night it looks like 35-49 year-olds also took the night off from watching TV in greater than normal numbers.  Just an awful night for network TV, w...
by Mitch Metcalf
 
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The Sked: Monday Ratings — Solid Debut for The Following

CBS won Monday with a 3.1 adult 18-49 rating from 8-11 pm, down from last week’s season high for Monday (3.3) and tied with the second-highest CBS Monday rating (also 3.1 on 11.26, 12.10 and 12.17).  How I Met Your Mothe...
by Mitch Metcalf
 
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The Sked: Olympic Ratings through 12 Nights — Updated Chart

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth fr...
by Mitch Metcalf
 
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