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The Sked: Summer Olympics Ratings Day 3

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked...
by Mitch Metcalf
 
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Broadcast Weekly & Summer Averages through September 2

The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Match Last Year’s Second Weekend

The NBA playoffs continued on three networks this weekend, and the eight games collectively were very close to the comparable games last year (+1% overall).  The two ABC games were the highest-rated by far: a 5.0 household rat...
by Mitch Metcalf
 
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The Sked: Notre Dame-Oklahoma Ends Up Beating Game 3 in Official National Ratings

Saturday night’s grudge match between NCAA college football on ABC (Notre Dame at Oklahoma) ended up with a 2.9 rating with Adults 18-49, actually beating Game 3 of the World Series on FOX (San Francisco at Detroit) at a ...
by Mitch Metcalf
 
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The Sked: Friday September 28 Ratings

The first Friday of the new season was down 17% in the fast nationals from last year (4.9 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.9 the same night in 2011). CBS and ABC tied for first place last n...
by Mitch Metcalf
 
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The Sked: Wednesday Ratings September 5 — Updated with Cable Ratings

NBC of course won last night handily with the first NFL game of the season.  Usually scheduled on the Thursday after Labor Day, the NFL moved the game to Wednesday out of deference to President Obama who gives his acceptance s...
by Mitch Metcalf
 
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Broadcast Network Rankings through January 6 — Football Still King

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final...
by Mitch Metcalf
 
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New Year’s Eve Ratings — ABC Thumps Everyone Else

ABC dominated New Year’s Eve, as usual.  In prime time, ABC averaged a 3.1 rating with adults 18-49 in the fast nationals.  The evening started with a tribute to Dick Clark (a 2.6 rating from 8-10 pm) and built to a 4.1...
by Mitch Metcalf
 
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The Sked: Monday Early Ratings — Updated with Alabama-Notre Dame Final Ratings

NBC’s Deception premiered to a 2.0 adult 18-49 rating in the fast nationals last night (very close to our 1.9 rating forecast).  Look for the series to go down a few tenths from here in the next few weeks.  Biggest Lo...
by Mitch Metcalf
 
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THE SKED UPFRONTS 2013: FOX Pick-Ups

  The first real crack in the wall of silence the networks have so far maintained on their Upfront announcements came from FOX, which has picked up a hefty 9 shows, 5 comedies and 4 dramas.  (We don’t yet know how m...
by Mitch Salem
 
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Weekly Network Ratings — CBS Pulls Into First Place for the Season

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 r...
by Mitch Metcalf
 
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The Sked: Thursday Week 5 — MLB Ratings on Track toward NHL

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correct...
by Mitch Metcalf
 
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The Sked: Wednesday Week 5 — World Series Begins, Nation Yawns

We are estimating Game 1 of the World Series last night (Detroit at San Francisco) will go up from a 3.2 in the fast nationals to around a 3.8 in the official nationals later today.  Although that will be enough to win the nig...
by Mitch Metcalf
 
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The Sked: Thursday Week 8

Last night the regular CBS Thursday schedule tied its season high (premiere night) with a 3.4 adult 18-49 rating in the fast nationals from 8-11 pm.  Last night is also up over the same night last year (2.8) and up over the se...
by Mitch Metcalf
 
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Broadcast Network Ratings — The Rough Season Continues

Week 37 of the broadcast season (May 28-June 3) recently concluded, the first full week of summer as defined by the broadcasters with almost all scripted shows in repeats and summer reality shows dominating the airwaves.  The ...
by Mitch Metcalf
 
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