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Behind the US/Worldwide Weekend Box Office – 3.11.2018

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  F...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/30/13

  OPENINGS:  The $40M weekend estimate for THE HEAT (20th) makes more sense than it did last night, now that the movie’s Saturday is being reported as a 6% increase rather than a 5% drop.  (But always be suspicious...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/6/15

  OPENINGS:  Little was expected from KRAMPUS (Legendary/Universal), and looked at in that light, it modestly overdelivered with a $16M opening weekend.  That’s virtually identical with the $15.8M opening for Unfri...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.2.2018

  OPENINGS:  At $6.5M, THE POSSESSION OF HANNAH GRACE (Screen Gems/Sony) performed adequately for a low-budget horror item placed in one of the lower-grossing weekends of the year.  Possession also earned $4.1M in 17 int...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.3.2022

  OPENINGS:  MINIONS: THE RISE OF GRU (Illumination/Universal) exceeded industry expectations with a $108.5M 3-day opening.  That’s just a bit lower than the $115.7M launch for the first Minions movie, although tha...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 12.18.22

  OPENINGS:  This was the weekend of AVATAR: THE WAY OF WATER (20th/Disney), and the epic’s launch was softer than widely expected at $134M in the US and $301M in all major overseas markets including China.  Box of...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 9.23.2018

  OPENINGS:  THE HOUSE WITH A CLOCK IN ITS WALLS (Reliance/Universal) was built for weekend matinees, and a 47% Saturday bump carried it to a $26.9M weekend.  Among recent fall supernatural family movies, that puts it $3...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6/7/15

  OPENINGS:  SPY (20th) came in at the low end of expectations with $30M–a number that may very well come down tomorrow when actuals are announced, since it assumes an aggressively strong Sunday hold.  Even at $30M...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.24.2019

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.24.2019

  OPENINGS:  US (Blumhouse/Perfect World/Universal) slipped 12% on Saturday, and while that doesn’t compare to Get Out‘s amazing 17% increase on its 2nd day of release, it’s in the range of the 11% drop ...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/20/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) won’t arrive in the US for almost 2 weeks, and so far it’s in only 14 international markets–and it was still the biggest story of the weekend, pulling in $47M...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.15.2020

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.24.2017

  OPENINGS:  As we noted on Friday, the 3-day weekend studio estimates are lower than they’d otherwise be, due to lower pre-holiday moviegoing on Saturday and especially Sunday.  That will all change on Christmas D...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.17.2022

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office

  OPENINGS:  LITTLE (Legendary/Universal) led the weekend’s weak crop of newcomers with $15.5M, buoyed by a 15% Saturday bump.  That’s about 15% below the recent opening of What Men Want, which was aimed at a...
by Mitch Salem
 
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