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Behind the US/Worldwide Weekend Box Office – 1/22/17

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/24/15

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office – 4.11.2021

  OPENINGS:  The only new arrival in wide US release was the woebegone VOYAGERS (Lionsgate), which got a minimal push from its studio and opened at a low $1.4M, fated for $5M or so in the US. The major new international o...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 3/2/14

  OPENINGS:  NON-STOP (Universal) had a very solid Saturday, rising 22% from Friday, and even though Oscar Sunday may push it below the $30M weekend it’s currently projecting, it should comfortably take the weekend....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.12.2019

  OPENINGS:  POKEMON: DETECTIVE PIKACHU (Legendary/Warners) started strong in the US with $58M, not that far off the $69.1M launch of The LEGO Movie.  Pikachu may not have that movie’s legs, especially with Aladdin...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.6.2018

  OPENINGS:  OVERBOARD (MGM/Pantelion/Lionsgate) opened in 45% more theatres than Eugenio Derbez’s How To Be A Latin Lover, and had a weekend that was 20% higher at $14.8M.  That’s not the cross-cultural brea...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.17.2019

  OPENINGS:  ALITA: BATTLE ANGEL (20th) squeezed everything it could out of its opening 2-holiday week, with paid preview screenings on Monday, Tuesday and Wednesday nights (totaling $2.4M) preceding its official Thursday...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.18.2018

  OPENINGS:  TOMB RAIDER (MGM/Warners) was a reboot that no one asked for, and although franchise movies aren’t star vehicles, the casting of Alicia Vikander in the lead didn’t excite anyone either.  Its $23....
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.2.2020

  OPENINGS:  A Super Bowl weekend opening generally doesn’t indicate studio confidence, and GRETEL & HANSEL (UA/MGM) started its box office life with a pale $6.1M weekend.  It probably won’t get much past...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.4.2018

  OPENINGS:  WINCHESTER (CBS/Lionsgate) didn’t benefit from having the weekend to itself, with a $9.3M opening that was undistinguished even by the standards of low-budget horror Super Bowl Weekend arrivals.  (The ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.22.2022

  OPENINGS:  Considering that DOWNTON ABBEY: A NEW AGE (Focus/Universal) is something like a fresh MCU chapter for the older female audience, the fact that the sequel opened at $16M despite solid reviews–a painful 4...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.28.2019

  OPENINGS:  Quentin Tarantino’s ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony) had a 21% Saturday drop, indicating a fair amount of frontloading, but studio estimates have it reaching its goal at $40.4M for t...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.29.2019

  OPENINGS:  ABOMINABLE (Pearl/DreamWorks/Universal) seized a weekend on the calendar that had a dearth of new children’s movies (and with 2 weeks until The Addams Family opens), and pushed it to a fair $20.9M openi...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/10/16

  OPENINGS:  THE REVENANT (Regency/20th) had an impressive $38M start, the #5 January wide opening ever (although tomorrow’s final numbers could send it below Lone Survivor‘s $37.8M, the comp it wanted to beat...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.11.2019

  OPENINGS:  SCARY STORIES TO TELL IN THE DARK (CBS/Lionsgate) dropped 21% on its 2nd day of release, which isn’t unusual for the horror genre (recently, The Curse of La Llorona fell 26% on its Day 2, and Child̵...
by Mitch Salem
 
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