The CBS Thursday line-up returned from its NCAA break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> NBC narrowly won Monday night with a weakening Voice still the highest-rated show on the night with young adults.  CBS was back with its regular schedule, all in originals.  While the 8:00-9:30 CBS schedule is on track to finish just below previous season lows, 9:30-11:00 is slightly ahead of season lows for those programs.   […]

  Even the NBA PLAYOFFS didn’t make much impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>With ABC and CBS in repeats in the first night after the February sweep concluded, American Idol rebounded a bit, while NBC had a very quiet opening for the new drama Awake.                 Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    ABC    03.01.2012   […]

NBC could have used Game 6 of the NHL Stanley Cup Final on Wednesday rather than Monday.  The 2.0 rating the concluding game generated Monday would have doubled last night’s rating for the regular NBC Wednesday line-up (instead of bumping a much higher-rated America’s Got Talent out of its pattern Monday night).  In any case, […]

The Christmas and New Year’s Day holidays will cause delays for daily national ratings (cable and broadcast finals) for a few weeks.  This is how the ratings should roll out over the holiday period.  We will update this schedule if anything changes.  (All times Pacific.) Last Week of December Thursday Dec 24 nationals rescheduled to Monday Dec 28 at […]

>CBS took the night off last night, handing FOX a Tuesday victory.  FOX is finally getting its original episodes going in anticipation of tonight and tomorrow’s American Idol return.  Otherwise, the night was extremely quiet.  Tuesday is night begging for some rebuilding — too many 2-rated shows (or lower) taking up space.        […]

>FOX took Wednesday night with a 3.5 rating from 8-10 pm.  A 90-minute X Factor bounced back to a 3.7 rating from 8:00-9:30 after a Thanksgiving week lull.  I Hate My Teenage Daughter premiered at 9:30 with a 2.8 rating, good enough to win the half hour because ABC and CBS were in repeats.  However, […]