So-so results for FOX’s arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  The TEEN CHOICE AWARDS weren’t much of a choice on a generally down night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  NBC wasn’t in any hurry today to release the ratings for last night’s “sneak peek” of its new sitcom ANIMAL PRACTICE, and now we can see why:  less than half the viewers for the Olympics Closing Ceremony stuck around to watch the pilot (and we don’t even know how many who tried the show […]

NBC’s preseason continues to play out well. NBC:  GO ON has yet to face any real competition, but it held well with a 3.3 last night, and the episode was better structured than last week’s, with one central Matthew Perry story rather than multiple fragments.  THE NEW NORMAL, on the other hand, was preachy and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

The second Thursday of the season is down a relatively modest 13% collectively for the broadcast networks (10.2 Adult 18-49 rating last night versus 11.7 last fall on this night). Thursday Night Football (Cardinals at Rams) on the NFL Network had limited impact on the fast nationals.  The game was aired locally in Phoenix on […]

  Rizzo RIP. Last night’s 1.0 rating was too much for even NBC to stomach, and ANIMAL PRACTICE is the Peacock’s first victim of the season.  The show will continue to go through the motions for 3 more weeks, with a final broadcast on Nov. 7.  But look out:  coming to the “rescue” is WHITNEY, […]

  ABC should send a nice thank-you note to NBC, because the marginal but sufficient success of THE NEIGHBORS and SCANDAL, both of which received full-season 22 episode orders today, is directly due to the weakness of the Peacock competition.  (Note:  Scandal needed a back-order to reach 22 episodes because although it started last season, […]