SUNDAY SPORTS.  The second game of an NBA doubleheader on ABC drew decent ratings Sunday (Lakers at Heat), hitting a 5.0 household rating and 10 share in the 54 markets which were able to be measured over the weekend.  (The blizzard in New England and the resulting many power outages forced Nielsen to take the […]

  Cable didn’t prove the cure for David E. Kelley’s recent ratings ills.  The debut of MONDAY MORNINGS only managed an anemic 1.34M viewers last night, about 40% of what the premiere for FX’s The Americans scored last week.  TNT didn’t even release 18-49 numbers, which should tell you all you need to know about […]

> CBS led the way last night on the broadcast networks with a 3.7 rating ,with Adults 18-49 for an all-original line up: How I Met Your Mother (3.9), 2 Broke Girls (4.3), Two and a Half Men (4.4), Mike & Molly (3.8) and Hawaii Five-O (2.9).  Because of a massive upgrade at 8:30 pm, […]

  BROADCAST FINALS ABC:  SHARK TANK dropped a tenth to 0.46, and 20/20 was up 0.03 to 0.43. CBS:  BIG BROTHER: CELEBRITY EDITION fell 0.11 from Thursday to 0.38.  A BLUE BLOODS rerun followed at 0.29. NBC:  The WINTER OLYMPICS OPENING CEREMONY was at 1.97, a dismal 70% plunge from the 2018 Ceremony.  (Note that […]

  It was NASCAR’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  The hills were not alive last night. NBC:  The night before Thanksgiving is traditionally an extremely slow one for TV viewing, and networks don’t typically air hour-long infomercials for their own upcoming programming, so it’s certainly premature for NBC to panic about the 1.0 for last night’s THE MAKING OF “THE SOUND OF MUSIC […]

  HANNIBAL‘s appetite decreased last night. NBC:  DATELINE started the night fairly strongly at 1.5, up 0.3 from last week, and GRIMM was up 0.1 to 1.5.  But HANNIBAL crashed to 0.8, down 0.3 from last week’s season premiere, and just slightly above last year’s season finale (which aired after the regular season was over). […]

  SUPERSTORE opened for business–but we don’t really know yet how well it sold. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]