With 3 weeks to go until the London Olympics, NBC is already reaping some of the benefits of its coverage. NBC:  Nothing on the other networks could do more than tie the lowest-rated hour of last night’s US OLYMPIC TRIALS with a 1.4.  The highest rated Trials hours, Women’s Gymnastics in the 9-11PM slot, more […]

  A sizable drop for the fall finale of THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  A dim start for the new year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If 8 pm is excluded, Saturday’s Olympic rating will be around a 6.0 — just […]

  A step back for DEPUTY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

    NETWORK FINALS:  OLYMPICS coverage gained half a point to 6.8 in final numbers.  ABC’s finals were a mess, presumably because of local sports preemptions:  LAST MAN STANDING and DR KEN were each down 0.3 to 0.3/0.2, 20/20 fell 0.2 to 0.3, and BOSTON EMS was down 0.1 to 0.3.  In addition, FOX’s HOTEL […]

NBC had a terrific first night of The Voice and Revolution combo.  In its second Monday this season, The Voice perked up to a 4.6 rating with Adults 18-49 from 8-10 pm, up from a 4.2 last Monday.  There seemed to be a lot of radio advertising over the weekend and all day yesterday driving tune in to this night, and […]