> It was all trick and no treat last night, especially for one of the networks. FOX:  The network can blame Halloween for distracting some of its family audience, and cite the atypical competition from ABC’s Shrek special, but a 2.1 for TERRA NOVA is still quite alarming.  With only a few episodes remaining until […]

> America knows what it wants this holiday season:  a flying middle-aged reindeer and lots of lingerie models! CBS:  RUDOLPH THE RED-NOSED REINDEER first aired (on NBC) in 1964, and 47 years later, it’s still going strong.  Its 4 rating easily won the 8PM time period.  (Here’s a fun fact about Rudolph, courtesy of Wikipedia:  […]

> People will watch anything over an episode of CHUCK. NBC:  Facing nothing but repeats, a new Chuck could do no better than 4th place in its hour with a sad 0.8.  The GRIMM repeat did half the rating of the CSI MIAMI repeat at 9, but a new DATELINE did manage to win the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

> Question for the class:  are the travails of AMERICAN IDOL and THE X FACTOR good or bad for NBC’s THE VOICE?  Discuss among yourselves for the next 4 days. FOX:  It’s becoming a familiar song:  Idol easily wins the night for FOX, dominates its hour… but at a substantially lower level than it has […]

  Football aside, network TV’s biggest hit is THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> AWAKE didn’t keep anyone from a full night’s sleep. NBC:  In the universe of NBC these days, you take your glass-half-full where you can get it, and here it is:  AWAKE won its time slot, it was up from its lead-in, it had the network’s highest Thursday 10PM rating of the season, and despite […]

> FOX, reacting quickly to the decline of NEW GIRL, has just announced that it’s yanking the horribly rated I HATE MY TEENAGE DAUGHTER from the final 2 weeks of its 4-sitcom Tuesday.  Last night, Teenage Daughter could only crawl to a 1.2, and that helped reduce New Girl to a series-low 2.6.   The network’s […]