Big Brother returns, to limited viewer excitement. CBS:  The network won the night with the premiere of BIG BROTHER, which was down 0.2 from last year’s debut at 2.6.  Last night’s score was actually lower than the rerun of THE BIG BANG THEORY (2.8) that preceded the premiere. ABC:  DUETS stumbled toward next week’s finale […]

  Reruns under the tree. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  After just 2 episodes and less than a single week, CBS has yanked the disastrous dating show 3 from its schedule.  No one can blame it:  the show launched with a “special” airing on Thursday after Big Brother and promptly lost more than 60% of its lead-in rating with a 0.8.  In its one […]

  JEOPARDY remained champion. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

Nobody is earning any stripes at NBC. NBC:  STARS EARN STRIPES is now a full-fledged disaster, falling to 0.9 in its 3rd week.  GRIMM fell a bit as well to 1.6 against reruns, which isn’t much better than the show had been doing when it aired against original competition on low-rated Fridays. FOX:  The network’s […]

  No real winners. FOX:  People forget just how much NEW GIRL had slipped since the heady days of its premiere–although it sounds awful to compare last night’s pair of 2.7s to that 4.8 start a year ago, the evening’s numbers were completely consistent with what the series was doing last spring.  The good news […]

Tuesday prime time averages from the third week of the season show a 17% decline in live+same day DVR viewing for the four broadcast networks (from an 11.3 combined Adult 18-49 rating for the four networks on the same night last year to a preliminary 9.4 last night).  This is a bit better than the […]

An oddball night, thanks to the final PRESIDENTIAL DEBATE and sports. NBC:  Normally it would be worth some concern that THE VOICE was down 0.6 from last week (still an easy winner at 4.2), but on such an atypical evening, it’s hard to know if the drop has any meaning.  Because NBC had the bulk […]