November 18, 2011

BIJOU BOXOFFICE: “Breaking Dawn” At Midnight – 11/17/11

More articles by »
Written by: Mitch Salem
Tags: , , , , , ,


… and here we go.  BREAKING DAWN PART 1 narrowly set a Twilight franchise record last night with the 2d highest midnight screening grosses on record, $30.25M.  This was (very slightly) ahead of Eclipse‘s $30.1M last June, as well as the November 2009 opening of New Moon, which reached $26.3M for its midnight screenings. (It’s not close, however, to the final Harry Potter‘s record $46.3M midnight.)

That midnight number for New Moon (a better comparison for the new picture because Eclipse opened over the 5-day 4th of July weekend) ended up being 36% of its Friday gross and 18% of its weekend total.  If the same pattern applies to Breaking Dawn 1, in theory we could see a number for today that reaches $84M and a $164M weekend, which would put it right below the final Harry Potter‘s $169M on the all-time list.  However, there’s every reason to think that Breaking Dawn 1 will be more front-loaded than New Moon, lowering the multiples a bit.  Still, no question that the Twi-hards have turned out in force for their beloved franchise.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis…


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."