With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

  Tom Cruise’s OBLIVION (Universal) faced no significant competition for its opening this weekend, and according to preliminary numbers at Deadline, it had a fairly strong $13.8M Friday (including $1.1M from Thursday night screenings), which should put it on track for a $35M+ weekend, a bit higher than Mitch Metcalf’s weekend prediction.  Nonetheless, with a […]

  After years in the wilderness, M. Night Shyamalan returned to profitability with last year’s The Visit, and based on preliminary numbers at Deadline, SPLIT (Blumhouse/Universal) will build on that success.  Opening day was $13.5M (including $2M from Thursday night), far ahead of Visit‘s $9.2M, and the weekend could be as high as $35M, a […]

  There were no new openings for New Year’s weekend, and not much in the way of surprises among the returning titles.  ROGUE ONE (Lucasfilm/Disney) continued its ride through the holidays with $18.1M on Friday according to preliminary numbers at Deadline.  That’s up about 8% from Thursday, and business should go down on New Year’s […]

  On Tuesday, THE DARK KNIGHT RISES added $17.8M to its Wayne Manor-sized vault, giving it a total of $198M in 5 days of release. It was the only movie in the Top 10 to decline yesterday, but that’s typical for the previous weekend’s big opening. It has the #5 5-day total of all time, […]

  An oddity of this year’s box office is that while a few very big hits (American Sniper, 50 Shades of Grey, The SpongeBob Movie) have pushed the total 2015 take well above last year’s start, there have been no shortage of high-profile failures alongside them, including Mortdecai, Jupiter Ascending, Focus and Blackhat.  Add to […]

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

  ELYSIUM (Sony) got off to a very moderate start with $1.7M from 10PM Thursday night shows.  That’s better than the Thursday nights for 2 Guns ($1.2M) and White House Down ($1.35M), but nowhere near the $3.6M for Pacific Rim, suggesting that Elysium may skew older than the usual sci-fi epic–or that there’s limited audience […]