All four of this weekend’s wide releases began with Thursday night screenings last night, but only KICK-ASS 2 (Universal) reported the results.  Kick Ass 2 started with a $1.3M Thursday (screenings started at 8PM), below last week’s Elysium ($1.7M) but in the same range as White House Down ($1.35M) and 2 Guns ($1.2M).  Both […]

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tuesday before a Thursday July 4th, so comparisons aren’t exact, but Far From Home earned $91.5M on its Tuesday-Thursday (The Amazing […]

> Despite all Universal‘s efforts to imprint audiences with the idea that THE FIVE-YEAR ENGAGEMENT is some kind of quasi-sequel to Bridesmaids (it’s not), preliminary numbers at Deadline show the movie to be underperforming badly.  Its $3.7M Friday was only in 3rd place for the day, well below the $6M opening day the same creative […]

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary numbers at Deadline, with $21M compared to $22.8M.  That may mean a $48M opening weekend, below Divergent‘s $54.6M–or even less if, like most […]

> RISE OF THE PLANET OF THE APES pulled in around $1.25M in its Thursday midnight screenings.  This is better than the $800K that Cowboys & Aliens managed last week, but dwarfed by the $4M Captain America earned and Thor‘s $3.3M.  (Let’s not even talk about Harry Potter.)  This supports Mitch Metcalf’s prediction that Apes […]

  The calendar may say the 4th of July is approaching, but it’s looking an awful lot like Christmas at the boxoffice this weekend.  Preliminary numbers at Deadline have both TED (Universal) and MAGIC MIKE (Warners) overperforming for smash hit weekends.  Ted is reportedly having a $20.5M Friday and possibly a $50M opening weekend, which would make it one […]

  Warner Bros and Peter Jackson are very, very lucky that THE HOBBIT: THE DESOLATION OF SMAUG is a significantly better movie than last year’s An Unexpected Journey, which will give it strong word of mouth, because early box office indications are that audiences, burned by Journey, are initially dubious about spending 3 more hours […]

> UPDATE:  The Deadline numbers have shifted quite a bit from their earlier incarnation:  HUNGER GAMES is now estimated at $19.5M for Friday (a 71% drop from opening day) and a $55M weekend (down 64%).  If that number holds, GAMES would have the 11th highest 2d weekend ever, although only $200K away from the Top […]