The weekend looks highly promising for THE CONJURING (Warners), which haunted up $3.3M in screenings that began 7PM on Thursday night.  Although other summer openings have had similar mid-$3M starts (including The Great Gatsby and World War Z), the closest analogue here is probably the $3.4M earned by low-budget The Purge in its Thursday […]

  “Fanboy” movies typically do particularly well in Thursday night runs, and it was true last night for 300: RISE OF AN EMPIRE (Warners/Legendary), which pulled in $3.3M in screenings that began at 8PM.  That’s the same Thursday start as last summer’s Pacific Rim, which had a $37.3M opening weekend for Warners and Legendary, but […]

  With Halloween, a traditionally slow moviegoing day, falling on Friday next week, this is the de facto Halloween movie weekend, which left a clear path for the low-budget OUIJA (Universal).  According to preliminary numbers at Deadline, it pulled in $8M on Friday (including over $900K from Thursday night), which should take it to a […]

  Deadline is reporting a preliminary opening day of around $75M (including $25M from Thursday night) for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), and one has to wonder:  are audiences getting the teensiest bit tired of superhero spectacles?  That $75M is a giant number, of course–it blows away the $36.9M that Captain America: Winter Soldier earned […]

  ANNABELLE: CREATION (New Line/Warners) will easily take the weekend.  According to preliminary numbers at Deadline, opening day was $15.1M, slightly below the $15.5M for 2014’s original Annabelle, but Creation is much more frontloaded, with $4M from Thursday night, almost double the $2.1M for Annabelle.  That suggests a lower weekend multiple than Annabelle‘s 2.4, and […]

  After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver.  Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) at $17.3M (including $3M from Thursday night and $2.5M from earlier paid previews), better than the $12.1M […]

> According to Deadline, nothing much changed for the new boxoffice arrivals on Saturday.  THE HELP is still far in front for the weekend, with a beautiful $19-20M second weekend, and it’s followed by RISE OF THE PLANET OF THE APES, with its own impressive $16-17M third round. (Apes now looks like it will pull […]

> Deadline has early figures for Friday, and they indicate that Open Road’s THE GREY will, as expected, win the day and weekend.  If the early estimate of $6.2M for Friday holds, it could gross around $15M for the weekend.  That’s less than previous Liam Neeson vehicles Taken ($25M) and Unknown ($22M), but still impressive […]