> On its first Wednesday in release, THE HUNGER GAMES fell 22% to $8.1M, but just as Tuesday’s hold wasn’t quite as good as it looked, Wednesday’s wasn’t as bad.  For whatever reason, Wednesdays tend to be a down day in the dynamic of a typical week, particularly for the previous weekend’s new opening.  Last […]

  Be sure to read Mitch Metcalf’s Weekend Box Office Predictions. Momentum was lacking for THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony), as the studio kept the movie from critics until the last possible instant and didn’t even have night-before screenings for audiences–one of the only films of the summer to wait till 12:01AM […]

  With Halloween, a traditionally slow moviegoing day, falling on Friday next week, this is the de facto Halloween movie weekend, which left a clear path for the low-budget OUIJA (Universal).  According to preliminary numbers at Deadline, it pulled in $8M on Friday (including over $900K from Thursday night), which should take it to a […]

> Both The Hollywood Reporter and Deadline have preliminary (and somewhat divergent) estimates for Friday and the weekend boxoffice, and it looks like this will be the second consecutive weekend with a down-to-the-wire finish.  Whoever comes out ahead when final numbers are announced, though, it’s already clear that this will be another unexpectedly robust session […]

  Although it also stars (and is produced by) Ice Cube, RIDE ALONG (Universal) goes down in the books as a big win for Kevin Hart, the focus of the movie’s marketing campaign.  Based on preliminary numbers at The Hollywood Reporter, the action comedy is on its way to a $40M+ 4-day Martin Luther King […]

  Considering the almost laughably low level of the competition it faced, THE FATE OF THE FURIOUS (Universal) didn’t hold up well on its 2d Friday.  Preliminary numbers at Deadline have the day at $11.4M, down 75% from last week’s opening day.  That’s worse than the 72% Friday-to-Friday drop for Furious 7 (which was coming […]

> UPDATE:  The Deadline numbers have shifted quite a bit from their earlier incarnation:  HUNGER GAMES is now estimated at $19.5M for Friday (a 71% drop from opening day) and a $55M weekend (down 64%).  If that number holds, GAMES would have the 11th highest 2d weekend ever, although only $200K away from the Top […]

  According to preliminary numbers at Deadline, something unexpected happened on Thanksgiving Day:  two of the holiday weekend’s openings changed places in the boxoffice ranks. LIFE OF PI (20th), which had been considerably behind on Wednesday, reportedly took a 24% leap on Thursday to $4.5M.  This is similar to the track for last year’s Hugo, […]