FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced.  According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $8.6M from Thursday evening shows), and if that number holds up, it would be the 2d biggest one-day February gross (and the […]

  The first domestic boxoffice numbers are in for SKYFALL (on top of its spectacular $321M overseas total to date).  On Thursday, the newest Bond had an unusual 1-day preliminary run only in IMAX and other large format theaters with $2.2M, and that was followed by $2.4M in general midnight release last night, for a […]

  The remarkably nutty LUCY (Universal)–more Transcendence than La Femme Nikita–connected with audiences in a big way on Friday, with $16-17M (including $2.75M from Thursday night) according to preliminary numbers at Deadline and elsewhere.  That makes it one of the biggest non-franchise action movies of the summer.  Although word of mouth is uncertain once ticket […]

  Despite a $8.7M start on Thursday night that was no better than the year’s other blockbusters, and bulletins throughout the day that business was slightly softer than expected, reports at Deadline and elsewhere are now claiming that TRANSFORMERS: AGE OF EXTINCTION (Paramount) surged to $40M on Friday, which would be the biggest day of any […]

  After two weeks of sloth, Hollywood started rolling out its pre-holiday product.  The weekend’s easy winner will be SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony), which had a $12.6M Friday according to preliminary numbers at Deadline, including $3.5M from Thursday night.  That should give it a $35M+ weekend.  Projections after that are tough, because there […]

  There’s a lot of new product in the market this weekend, which will drive up multiplex totals, but nothing is really breaking through.  The battle at the top looks like it will be close between GOOSEBUMPS (Columbia/Sony) and THE MARTIAN (TSG/20th), both of which should come in at $23-24M.  Goosebumps has the early lead, […]

  SHAZAM (DC/New Line/Warners) is going to win a bleak weekend at the box office, and even it doesn’t have much to boast about.  Preliminary numbers at Deadline have it dropping 68% from last Friday to $6.6M, worse than the Friday-to-Friday drops for Wonder Woman (-59%) and Justice League (-57%).  A $23M weekend would put […]

  There were no new wide releases on this pre-holiday, pre-Last Jedi weekend, so all the action was in holdovers and limited releases.  According to preliminary numbers at Deadline, COCO (Pixar/Disney) easily retained its crown with a $6.3M Friday.  That was down 67% from last week’s holiday Friday, better than the drops for Moana (70%) […]