Articles

EARLY FRIDAY BOX OFFICE: “Dumbo” Flies Low, “Unplanned” OK, “Hotel Mumbai” & “The Beach Bum” Dim

Posted March 30, 2019 by Mitch Salem

  The Disney machine is hitting an atypical pothole with DUMBO (Disney), which according to preliminary numbers at Deadline had a $14.8M Friday ($2.6M of that from Thursday night).  That’s very much on the low end of the studio’s live-action remakes of its own animated classics, behind the opening days for Beauty & The Beast […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Boss Baby” vs. “Beauty” & “Smurfs” vs. “Going In Style”

Posted April 8, 2017 by Mitch Salem

  There are two neck-and-neck races at the top of the weekend box office, but neither is especially thrilling. The #1-2 slots will be fought between holdovers.  According to preliminary numbers at Deadline, THE BOSS BABY (DreamWorks Animation/20th) had a $6.8M Friday, and BEAUTY & THE BEAST (Disney) earned $6.6M.  That should put both of […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Split” On Top, Shyamalan’s Return Beats “XXX” and Xander Cage

Posted January 21, 2017 by Mitch Salem

  After years in the wilderness, M. Night Shyamalan returned to profitability with last year’s The Visit, and based on preliminary numbers at Deadline, SPLIT (Blumhouse/Universal) will build on that success.  Opening day was $13.5M (including $2M from Thursday night), far ahead of Visit‘s $9.2M, and the weekend could be as high as $35M, a […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “SpongeBob” Squeezes “Jupiter” & “Seventh Son” Dry

Posted February 7, 2015 by Mitch Salem

  A trio of movie fantasies opened on Friday, and only one survived.  In fact, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER (Nickelodeon/Paramount) thrived, outperforming expectations according to preliminary numbers at Deadline with $14.3M on Friday, which should give it $50M+ for the weekend.  That opening day was far better than the $9.6M earned by […]

Full Story »

Articles

THURSDAY NIGHT BOX OFFICE: “2 Guns” Starts Small

Posted August 2, 2013 by Mitch Salem

  2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer.  But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Cashes In, “Mile 22” Dim, “Alpha” Fails

Posted August 18, 2018 by Mitch Salem

  The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns.  The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday at $7M.  That should give it a $21M 3-day weekend and around $30M since opening day.  A $70M […]

Full Story »

Articles

WEDNESDAY BOX OFFICE: “Smurfs 2” Starts With $5.2M

Posted August 1, 2013 by Mitch Salem

  There haven’t been a lot of Wednesday openings this summer, and even fewer that are relevant to the start of THE SMURFS 2 (Sony), which began with $5.2M yesterday.  This Is The End ($7.8M) was aimed at a completely different audience, while the colossal $35M start for Despicable Me 2 was part of a […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “How To Train Your Dragon 3” Breathes Fire, “Fighting With My Family” Soft, “Alita” Drops & More

Posted February 23, 2019 by Mitch Salem

  After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver.  Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) at $17.3M (including $3M from Thursday night and $2.5M from earlier paid previews), better than the $12.1M […]

Full Story »