Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

  The box office typically dives on Thanksgiving Day when audiences (especially families) are otherwise occupied, then jumps back on Black Friday, and such was the case again this year.  According to preliminary numbers at Deadline, THE HUNGER GAMES: MOCKINGJAY PART 2 (Lionsgate) was comfortably #1 for the day while continuing to run behind the […]

  FIFTY SHADES OF GREY (Universal/Focus) had the giant box office start that’s been anticipated since the movie was announced.  According to preliminary numbers at Deadline, it earned $31M on Friday (that includes $8.6M from Thursday evening shows), and if that number holds up, it would be the 2d biggest one-day February gross (and the […]

> So what just happened, and what’s likely to happen next?  Here’s a quick look at what’s new in Panem: FINAL NUMBERS:  It turns out THE HUNGER GAMES wasn’t such a hit after all, earning a measly $152.5M in its first 3 days of release, instead of the estimated $155M.  Actually the discrepancy was pretty […]

> According to preliminary numbers at Deadline, the weekend is looking auspicious for Mark Wahlberg’s CONTRABAND.  The modestly budgeted thriller (which, however, Universal has been expensively marketing for a solid month) is reporting a $7.7M Friday, which could mean $25-28M over the 4-day holiday weekend. Disney’s 3D re-release of BEAUTY AND THE BEAST is also […]

  Based on preliminary numbers at Deadline, the boxoffice generally showed an uptick from Thursday, which was at it should be for the last Friday of the year.  (In 2007, the last time Christmas fell on a Tuesday, Friday was generally up 10-25% from the day before.)  Some of the biggest titles, though, remained flat. […]

> UPDATE:  The Deadline numbers have shifted quite a bit from their earlier incarnation:  HUNGER GAMES is now estimated at $19.5M for Friday (a 71% drop from opening day) and a $55M weekend (down 64%).  If that number holds, GAMES would have the 11th highest 2d weekend ever, although only $200K away from the Top […]

> Both The Hollywood Reporter and Deadline have preliminary (and somewhat divergent) estimates for Friday and the weekend boxoffice, and it looks like this will be the second consecutive weekend with a down-to-the-wire finish.  Whoever comes out ahead when final numbers are announced, though, it’s already clear that this will be another unexpectedly robust session […]