Allaying concerns about word of mouth, LUCY (Universal) held quite well in its 2d day of release, down 10% from Friday to $15M+ (better than some of the summer’s blockbusters, which fell 15% or more), according to preliminary numbers at Deadline and elsewhere.  That should give it a weekend of $43M+.  (The studios, as […]

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night).  That’s about 2/3 of the $30.3M opening day for Fifty […]

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%.  That film had a 2.7x weekend multiple, and even if Happy […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

> Deadline has some early Saturday and weekend numbers, the highlight of which is that REAL STEEL is claiming a 40% Saturday bump, which would lead it to a $29M weekend, somewhat higher than expected.  Since Steel is a family movie, a big increase for matinees is possible, but we’ll see if it bears out […]

  The news didn’t get better for any of the weekend’s openings on Saturday, according to early numbers at Deadline–and that’s before the effect, if any, of Sunday’s east coast storms.  ARGO (Warners) beat them all with its 3rd weekend $12.5M, down under 25% from last weekend.  CLOUD ATLAS (Warners) was considerably behind, struggling to […]

  Everything went up at the New Year’s Day box office (bringing to an end the holiday bounty), but to wildly varying degrees.  Business should fall today and rise tomorrow and Saturday, but not to a point equal to New Year’s, with weekend totals for holdovers a bit more than double their numbers from yesterday. […]