July 13, 2014



Good word of mouth kicked in for DAWN OF THE PLANET OF THE APES (20th) on Saturday, according to preliminary numbers at Deadline and elsewhere, giving the movie a 5-10% drop from its Thursday night/Friday numbers to $25-26M.  (Compare that to the 23% drop for Transformers 4 on its 2d day of release.)  That makes a $70M+ weekend all but certain, and it could go as high as $73-74M–which means the studio might claim $75M tomorrow.  In any case, a terrific start that pushes the Apes franchise to a higher level.

TRANSFORMERS: AGE OF EXTINCTION (Paramount) is reporting a fairly strong Saturday, up over 40% from Friday, but will still be down more than 50% from last weekend to $16.5-17M, and will probably end up with $240-250M at the US box office when it’s done, enough to be the summer’s #1 movie–but just barely.

TAMMY (Warners) is estimating just a 30% Saturday bump, giving it a $13M weekend.  It could total $80M+ when all is said and done, but will have to withstand next weekend’s arrival of the directly competing Sex Tape22 JUMP STREET (Columbia/Sony) is next with a $7M weekend, then HOW TO TRAIN YOUR DRAGON 2 (DreamWorks Animation/20th) and EARTH TO ECHO (Relativity) are both around $6M.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."