Early Saturday boxoffice numbers at Deadline show no great surprises for the weekend’s offerings.  Any hope that EVIL DEAD (TriStar/Sony/FilmDistrict) would have the staying power of a Mama faded with the demon-filled gorefest’s 24% Saturday drop (although it should be noted that Saturdays in general will start looking lower with studios now treating “Friday” […]

  Based on preliminary numbers at Deadline and elsewhere, MALEFICENT (Disney) gained just 6% on Saturday from its Friday start, not a great bump for a family movie, giving it around $25.5M on Saturday and a weekend that now looks like it won’t quite reach $70M, more like $67M.  It’s behaving like Alice In Wonderland (up […]

  How much more humiliating can things get for Warners?  On Friday, according to preliminary numbers at Deadline, THE BOSS (Universal), which isn’t even a high-performing Melissa McCarthy vehicle, beat up both the studio’s superheroes with about $7.5M.  The Boss will likely have trouble sustaining itself over the weekend, but at about $20M+, it will […]

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday night), according to preliminary numbers at Deadline.  That’s $2.2M better than the first day of Captain Underpants last […]

  Those waiting for Marvel to stumble will have to go on waiting.  Based on preliminary numbers at Deadline, THOR: RAGNAROK (Marvel/Disney) had a $46M opening day (including $14.5M from Thursday night), the highest for any Marvel Universe title released outside the May-July corridor.  Opening day was up 44% from the start of Thor:  The […]

  Despite a trio of new arrivals, MISSION: IMPOSSIBLE – FALLOUT (Skydance/Alibaba/Paramount) will ride strong reviews and word of mouth to an easy second consecutive weekend crown.  Preliminary numbers at Deadline have Friday at $9.8M, down 57% from last week, and better than the 60% drop for the 2nd Friday of Rogue Nation.  With that […]

  ALADDIN (Disney) marked a rebound from the opening day of Dumbo, with preliminary numbers at Deadline projecting $30.8M on Friday (including $7M from Thursday afternoon/evening), compared to $15.3M for Dumbo.  The Memorial Day holiday will provide an extra boost, so the 3-day weekend should be around $86M, with $106M by Monday.  Aladdin wasn’t cheap, […]

> Deadline has the early Saturday and weekend boxoffice estimates, and this is what “frontloaded” looks like:  HARRY POTTER AND THE DEATHLY HALLOWS (PART 2) plummeted by 52% from Friday (including midnights) to Saturday, with the result that its $44.2M on Saturday didn’t even come close to the Spiderman 3 record of $51.3M for that […]