Based on preliminary numbers at Deadline and elsewhere, MALEFICENT (Disney) gained just 6% on Saturday from its Friday start, not a great bump for a family movie, giving it around $25.5M on Saturday and a weekend that now looks like it won’t quite reach $70M, more like $67M.  It’s behaving like Alice In Wonderland (up […]

  How much more humiliating can things get for Warners?  On Friday, according to preliminary numbers at Deadline, THE BOSS (Universal), which isn’t even a high-performing Melissa McCarthy vehicle, beat up both the studio’s superheroes with about $7.5M.  The Boss will likely have trouble sustaining itself over the weekend, but at about $20M+, it will […]

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday night), according to preliminary numbers at Deadline.  That’s $2.2M better than the first day of Captain Underpants last […]

  THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise.  Warners jumped into 2 spin-offs before even reaching its first official sequel, and the result according to early numbers at Deadline is a $8.9M opening day, down 48% from the first […]

> Deadline has the early Saturday and weekend boxoffice estimates, and this is what “frontloaded” looks like:  HARRY POTTER AND THE DEATHLY HALLOWS (PART 2) plummeted by 52% from Friday (including midnights) to Saturday, with the result that its $44.2M on Saturday didn’t even come close to the Spiderman 3 record of $51.3M for that […]

  And now we know which was more front-loaded. OPENINGS:  According to preliminary numbers at Deadline, TED (Universal) fell 10-15% from Friday to Saturday, which is about the same way the original Hangover played.  The weekend should still get to at least $50M, ahead of Hangover, making it potentially the highest-opening original R-rated comedy ever. MAGIC MIKE […]

  Considering its genre and target audience, BAD GRANDPA (Paramount) did very well in its second day, according to preliminary numbers at Deadline, slipping just 4% to $12M.  By comparison, the three Jackass movies went down 20%/14%/24% on their first Saturdays, suggesting strong word of mouth and possibly a longer stay in theatres than one […]

  There wasn’t much shift in position among the top titles at the Saturday box office.  According to preliminary numbers at Deadline, TEENAGE MUTANT NINJA TURTLES (Nickelodeon/Paramount) kept its $1M edge over GUARDIANS OF THE GALAXY (Marvel/Disney), roughly $11M to $10M.  For Turtles, that’s down about 50% from last Saturday, and suggests it will end […]