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EARLY WEEKEND BOX OFFICE: “Turtles” Keep the Lead

Posted August 10, 2014 by Mitch Salem

  TEENAGE MUTANT NINJA TURTLES (Paramount) held very well on its second day of release, according to preliminary numbers at Deadline and elsewhere.  Its Day 2 drop was in the neighborhood of 15%, which is about as well as Guardians of the Galaxy held last week (down 18%). despite the huge advantage Guardians seemed to have […]

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EARLY WEEKEND BOX OFFICE: “The Butler” Stays In Charge

Posted August 25, 2013 by Mitch Salem

  If preliminary weekend numbers at Deadline hold, THE WORLD’S END (Focus/Universal) will be a bit more frontloaded than it would have liked, slipping 10% from Friday to Saturday for $3.1M on its second day, and a bit behind THE MORTAL INSTRUMENTS: CITY OF BONES (Screen Gems/Sony) for the title of weekend’s biggest opening, with Mortal […]

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EARLY FRIDAY BOX OFFICE: “Rings,” “Space Between Us” Punt Super Bowl Weekend, “Split” Scores Again

Posted February 4, 2017 by Mitch Salem

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

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EARLY FRIDAY BOX OFFICE: “Beauty & The Beast” Sings, “Kong” Drops

Posted March 18, 2017 by Mitch Salem

  Even bigger than Gaston after five dozen eggs, BEAUTY AND THE BEAST (Disney) is coming in at the highest level of projections, and may be poised for the largest pre-May weekend in history.  Preliminary numbers at Deadline have opening day at $65.3M (including $16.3M from Thursday night), and while that’s below the $81.6M first day […]

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EARLY FRIDAY BOX OFFICE: “Endgame” Stays Huge, “Long Shot” So-So, “The Intruder” OK, “UglyDolls” Dim

Posted May 4, 2019 by Mitch Salem

  After AVENGERS: ENDGAME (Marvel/Disney) torched the record books last weekend, the remaining question was whether it would have the stamina to challenge the biggest records of them all, The Force Awakens in the US ($936.7M) and Avatar worldwide ($2.79B).  It’s not clear after Friday whether this weekend will answer that in a definitive way.  […]

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EARLY FRIDAY BOX OFFICE: “Incredibles 2″” Superheroic, “Tag” Mild, “Superfly” Awful, “Ocean’s 8″” Holds OK

Posted June 16, 2018 by Mitch Salem

  After a few mild weeks, INCREDIBLES 2 (Pixar/Disney) has the summer box office back in blockbuster mode.  It’s on pace to easily break Finding Dory‘s $135.1M animation opening record.  According to preliminary numbers at Deadline, Incredibles 2 had a massive $69M Friday (including $18.5M from Thursday night), far better than Dory‘s $54.7M.  If business […]

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EARLY FRIDAY BOX OFFICE: MLK Weekend Goes Splat For “Patriots Day,” “Live By Night,” “Monster Trucks” and More

Posted January 14, 2017 by Mitch Salem

  Half a dozen films entered wide release over the Martin Luther King holiday weekend, and none of them is likely to chart higher than 5th place, most ranging from major disappointments to outright disasters. The most unpleasant surprise may be PATRIOTS DAY (CBS/Lionsgate), a piece of populist history with Mark Wahlberg in the lead […]

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EARLY FRIDAY BOX OFFICE: “Mummy” Stays In Grave, “Wonder Woman” Triumphs

Posted June 10, 2017 by Mitch Salem

  THE MUMMY (Perfect World/Universal) is a disaster, although the studio and its minions will try to spin otherwise through the course of the weekend.  According to preliminary numbers at Deadline, it earned $12M on opening day ($2.7M of it from Thursday night), which puts it in line for a $30M weekend and a US […]

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