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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Aims For A Record Start

Posted April 28, 2018 by Mitch Salem

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Past “Mary Poppins,” “Bumblebee”

Posted December 22, 2018 by Mitch Salem

  Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  According to preliminary numbers at Deadline, opening day for Aquaman was technically $27.7M, although that […]

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EARLY FRIDAY BOX OFFICE: “Justice League” Falters, “Wonder” Surges, “The Star” Dim

Posted November 18, 2017 by Mitch Salem

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

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EARLY FRIDAY BOX OFFICE: “Suicide Squad” Starts Huge, But Will It Hold Or Flame Out?

Posted August 6, 2016 by Mitch Salem

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]

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EARLY FRIDAY BOX OFFICE: “Glass” On Top, “The Upside” Holds Well

Posted January 19, 2019 by Mitch Salem

  GLASS (Blinding Edge/Blumhouse/Buena Vista Intl/Universal) will easily win this MLK Weekend, but it’s not shaping up as the phenomenon it was envisioned to be–and we’ll see over the next few days whether it has a word of mouth problem.  According to preliminary numbers at Deadline, it had a $16.3M Friday (including $3.7M from Thursday […]

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EARLY FRIDAY BOX OFFICE: “Fate” Slows But Outraces “Unforgettable,” “The Promise,” and the Rest

Posted April 22, 2017 by Mitch Salem

  Considering the almost laughably low level of the competition it faced, THE FATE OF THE FURIOUS (Universal) didn’t hold up well on its 2d Friday.  Preliminary numbers at Deadline have the day at $11.4M, down 75% from last week’s opening day.  That’s worse than the 72% Friday-to-Friday drop for Furious 7 (which was coming […]

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EARLY FRIDAY BOX OFFICE: “Jumanji” Still Driving MLK Box Office; “The Post” Expands Well, “Proud Mary,” “Paddington 2,”” “The Commuter” Flounder

Posted January 13, 2018 by Mitch Salem

  As the 2018 box office enters the Martin Luther King holiday weekend, most of its strength still lies in 2017 releases.  According to preliminary numbers at Deadline, JUMANJI: WELCOME TO THE JUNGLE (Columbia/Sony) is on track to win its 4th weekend of release.  Friday’s $6M take was down 44% from last week, and with […]

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EARLY FRIDAY BOX OFFICE: “Spider-Man: Far From Home” Flies, “Midsommar” Cools Fast

Posted July 6, 2019 by Mitch Salem

  The MCU continues to be America’s uber-franchise, as SPIDER-MAN: FAR FROM HOME (Columbia/Sony) became the first summer mega-movie in several weeks to fully live up to expectations.  Few films have opened on the Tuesday before a Thursday July 4th, so comparisons aren’t exact, but Far From Home earned $91.5M on its Tuesday-Thursday (The Amazing […]

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