MURDER ON THE ORIENT EXPRESS (20th) had a surprising amount of marketing muscle behind it, and at least in the short term it seems to be paying off.  According to preliminary numbers at Deadline, opening day was $10.6M (including $1.6M from Thursday night), and considering that Murder is aimed at an older audience that […]

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%.  That film had a 2.7x weekend multiple, and even if Happy […]

    So much for front-loading. The preliminary Saturday number for THE AVENGERS (Disney), as reported by Deadline, is genuinely extraordinary.  If it holds up, Avengers will have one of the best 2d day holds of a mega-opening film in history, and be well on its way to the best opening weekend ever.  The current […]

  Proving, once again, that opening night exit polls are all but meaningless, preliminary numbers at Deadline have NOAH (Paramount/Regency) rising as much as 20% from Friday to Saturday despite a “C” grade that supposedly predicted poisonous word of mouth.  In fact, for a non-family release, a 20% Saturday bump is excellent–by way of comparison, […]

  Note:  Because of the holiday weekend and consequent strong Sunday, weekend-to-weekend drops will look softer than usual. OPENINGS:  It was a weak battle of newcomers, with A WALK IN THE WOODS (Broad Green) ahead at $8.4M ($10.5M with Wed-Thurs earnings) vs. THE TRANSPORTER REFUELED (Europa/RED) at $7.1M.  Walk compares well to the $8.5M opening […]

  THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion.  It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend.  The production budget was reportedly kept reasonable in the $60Ms, but Sony gave it an A-level marketing campaign, which will put total […]

  JOHN WICK CHAPTER 3: PARABELLUM (Thunder Road/Summit/Lionsgate) marks a rarity these days, a solid and growing mid-level action franchise.  The first John Wick collected $5.4M on its first day and $14.4M for the weekend, the second was at $11M/$30.4M, and according to preliminary numbers at Deadline, Parabellum‘s first day was at $22.5M (including $5.9M […]

  Considering its genre and target audience, BAD GRANDPA (Paramount) did very well in its second day, according to preliminary numbers at Deadline, slipping just 4% to $12M.  By comparison, the three Jackass movies went down 20%/14%/24% on their first Saturdays, suggesting strong word of mouth and possibly a longer stay in theatres than one […]