With summer blockbuster season just days away, none of the studios brought their A game this weekend.  KEANU (New Line/Warners) isn’t going to do for Keegan Michael-Key and Jordan Peele what Trainwreck did for Comedy Central colleague Amy Schumer:  Trainwreck earned $10.7M on its opening day, and based on preliminary numbers at Deadline, Keanu […]

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

> Hop and Universal should enjoy this weekend while it lasts:  on Friday, the 3D Rio arrives and that’s probably the end of Hop‘s big numbers. As Mitch Metcalf explained elsewhere on this page, the agents for Russell Brand, Danny McBride and James Franco aren’t having a great day.  Also a little nervous:  Fox, which […]

> Hollywood, like teen girls before a Twilight opening, counts the hours until THE AVENGERS arrives. OPENINGS:  Universal badly miscalculated when it scheduled THE FIVE-YEAR ENGAGEMENT for a weekend when Think Like A Man and The Lucky One were both available for the romance market.  The movie was moderately budgeted (although it had a substantial […]

> RISE OF THE PLANET OF THE APES has a slew of positives going for it commercially:  the reportedly fairly low $93M production cost, the month of August ahead with its limited competition, strong support from an older audience that doesn’t flock to theatres on opening weekend, a genre and emphasis on visuals that should […]

  OPENINGS:  INSIDIOUS CHAPTER 2 (FilmDistrict) had the year’s biggest horror start with $20.1M (including $1.5M from Thursday night).  That compares to $17M for The Conjuring, the year’s biggest hit in the genre (and also from director James Wan).  Insidious 2, though, is likely to be much more front-loaded, given its fairly lousy reviews and Friday the […]

> Well-played, Marvel/Disney. THE AVENGERS:  Years of planning and marketing led to the 2d biggest opening day of all time, $80.5M, that was behind only Harry Potter and the Deathly Hallows Part 2 and its $91.1M.  (And Deathly Hallows 2 was far more front-loaded with Thursday midnight money, $43.5M compared to Avengers’ $18.7M.)  Now, the […]

  How much more humiliating can things get for Warners?  On Friday, according to preliminary numbers at Deadline, THE BOSS (Universal), which isn’t even a high-performing Melissa McCarthy vehicle, beat up both the studio’s superheroes with about $7.5M.  The Boss will likely have trouble sustaining itself over the weekend, but at about $20M+, it will […]