Articles

HOLIDAY BOXOFFICE: Friday Studio Scorecard – 12/23/11

Posted December 24, 2011 by Mitch Salem

> Anyone who thinks the boxoffice isn’t in a slump needs a new prescription for bifocals. Note:  since December 24 is a traditionally deadly day at the boxoffice (closed theatres, family plans)  that would make 3-day weekend estimates look even worse than they are, we’ll use 4 day Friday-Monday weekend estimates below. WE BOUGHT A […]

Full Story »

Articles

BEHIND THE FRIDAY BOX OFFICE – 6/28/13

Posted June 29, 2013 by Mitch Salem

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $37M weekend.  That puts it ahead of Melissa McCarthy’s $34.6M opening with Identity Thief, and remarkably enough, […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “John Wick: Parabellum” Shoots “Avengers: Endgame,” “A Dog’s Journey” & “The Sun Is Also A Star” Slow

Posted May 18, 2019 by Mitch Salem

  JOHN WICK CHAPTER 3: PARABELLUM (Thunder Road/Summit/Lionsgate) marks a rarity these days, a solid and growing mid-level action franchise.  The first John Wick collected $5.4M on its first day and $14.4M for the weekend, the second was at $11M/$30.4M, and according to preliminary numbers at Deadline, Parabellum‘s first day was at $22.5M (including $5.9M […]

Full Story »

Articles

BEHIND THE FRIDAY BOX OFFICE – 6/21/13

Posted June 22, 2013 by Mitch Salem

  OPENINGS:  A bit surprisingly, perhaps, Pixar’s recent movies haven’t exploded at the Saturday/Sunday matinee box office, with merely normal (as opposed to “family”) weekend multiples off their Friday openings.  So MONSTERS UNIVERSITY (Disney/Pixar) is likely headed to a $75-78M weekend after a $30.5M Friday, slightly less than anticipated.  That’s still Pixar’s 2d-best opening ever (behind […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: Easy Win For “Guardians”, Sword Stays In the Stone For “King Arthur,” “Snatched” Is MIA

Posted May 13, 2017 by Mitch Salem

  Hollywood offered slim competition to the second weekend of GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) and the latest comic book spectacular will easily win the weekend with what Deadline currently estimates will be $60M.  That’s a 59% drop from last weekend, steeper than the 55% for the first Guardians, even though Vol 2 […]

Full Story »

Articles

BEHIND THE FRIDAY BOXOFFICE – 12/7/12

Posted December 8, 2012 by Mitch Salem

  OPENINGS:  PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start.  It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay off its marketing costs. HOLDOVERS:  With essentially nothing new at the multiplexes, the longrunning hits mostly held […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Shoots Down “Logan Lucky”

Posted August 19, 2017 by Mitch Salem

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend.  While that might not even land it in the top 50 August openings, […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Deadpool” Flings Aside “Risen,” “The Witch” & “Race”

Posted February 20, 2016 by Mitch Salem

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

Full Story »