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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

Posted February 10, 2018 by Mitch Salem

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

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EARLY FRIDAY BOX OFFICE: “Boss Baby” vs. “Beauty” & “Smurfs” vs. “Going In Style”

Posted April 8, 2017 by Mitch Salem

  There are two neck-and-neck races at the top of the weekend box office, but neither is especially thrilling. The #1-2 slots will be fought between holdovers.  According to preliminary numbers at Deadline, THE BOSS BABY (DreamWorks Animation/20th) had a $6.8M Friday, and BEAUTY & THE BEAST (Disney) earned $6.6M.  That should put both of […]

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EARLY FRIDAY BOX OFFICE: “American Made,” “Kingsman 2” & “It” Duel For #1

Posted September 30, 2017 by Mitch Salem

  There’s going to be a crowd at the top of the box office this weekend, but there’s not much good news in it for anyone.  According to preliminary numbers at Deadline, AMERICAN MADE (Cross Creek/Universal) took Friday with $6M (almost $1M of it from Thursday night), which should give it a $15-16M weekend.  However, […]

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EARLY FRIDAY BOX OFFICE: “Incredibles 2″” Superheroic, “Tag” Mild, “Superfly” Awful, “Ocean’s 8″” Holds OK

Posted June 16, 2018 by Mitch Salem

  After a few mild weeks, INCREDIBLES 2 (Pixar/Disney) has the summer box office back in blockbuster mode.  It’s on pace to easily break Finding Dory‘s $135.1M animation opening record.  According to preliminary numbers at Deadline, Incredibles 2 had a massive $69M Friday (including $18.5M from Thursday night), far better than Dory‘s $54.7M.  If business […]

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EARLY FRIDAY BOX OFFICE: “Dumbo” Flies Low, “Unplanned” OK, “Hotel Mumbai” & “The Beach Bum” Dim

Posted March 30, 2019 by Mitch Salem

  The Disney machine is hitting an atypical pothole with DUMBO (Disney), which according to preliminary numbers at Deadline had a $14.8M Friday ($2.6M of that from Thursday night).  That’s very much on the low end of the studio’s live-action remakes of its own animated classics, behind the opening days for Beauty & The Beast […]

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EARLY FRIDAY BOX OFFICE: “War Dogs” Leads Weak Openings, “Ben-Hur” Crashes

Posted August 20, 2016 by Mitch Salem

  The stretch of box-office beginning in mid-August is one of the weakest of the year, and this weekend’s arrivals did nothing to change that tradition.  WAR DOGS (RatPac/Warners) had the best of the low starts, with $5.4M on Friday (including $1.3M from Thursday night) according to preliminary numbers at Deadline.  That may give it […]

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BEHIND THE FRIDAY BOXOFFICE – 3/8/13

Posted March 9, 2013 by Mitch Salem

  OPENINGS:  There was more loose change behind the Friday cushions for OZ THE GREAT AND POWERFUL (Disney) than the early estimate had found, and at $24.1M, it seems likely to reach at least $70M for the weekend, sparing Disney some embarrassment.  But opening at the same level as last year’s The Lorax–down 40% from […]

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EARLY FRIDAY BOX OFFICE: “Spider-Man: Homecoming” Superheroic, “Despicable Me 3″” Drops, “Baby Driver” Holds Well

Posted July 8, 2017 by Mitch Salem

  It may have hurt Sony’s pride to turn SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) over to Marvel to produce, but it proved to be a smart business move, with preliminary numbers at Deadline that put opening day at about $48M ($15.4M from Thursday night), 35% higher than the first day of 2014’s Amazing Spider-Man 2.  With word […]

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