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EARLY FRIDAY BOX OFFICE: “Spider-Man: Homecoming” Superheroic, “Despicable Me 3″” Drops, “Baby Driver” Holds Well

Posted July 8, 2017 by Mitch Salem

  It may have hurt Sony’s pride to turn SPIDER-MAN: HOMECOMING (Marvel/Columbia/Sony) over to Marvel to produce, but it proved to be a smart business move, with preliminary numbers at Deadline that put opening day at about $48M ($15.4M from Thursday night), 35% higher than the first day of 2014’s Amazing Spider-Man 2.  With word […]

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BEHIND THE FRIDAY BOXOFFICE – 3/8/13

Posted March 9, 2013 by Mitch Salem

  OPENINGS:  There was more loose change behind the Friday cushions for OZ THE GREAT AND POWERFUL (Disney) than the early estimate had found, and at $24.1M, it seems likely to reach at least $70M for the weekend, sparing Disney some embarrassment.  But opening at the same level as last year’s The Lorax–down 40% from […]

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EARLY FRIDAY BOX OFFICE: “War” Unspectacular, “Spider-Man” Drops, “Big Sick” Expands

Posted July 15, 2017 by Mitch Salem

  Despite some of the best reviews of the year for any movie, big studio or indie, WAR FOR THE PLANET OF THE APES (TSG/20th) is off to a merely OK start.  According to preliminary numbers at Deadline, it had a $21.1M opening day (including $5M from Thursday night), putting it 24% behind the $27.6M […]

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EARLY FRIDAY BOX OFFICE: “Wrinkle In Time” Narrowly Takes Day, But “Black Panther” Heads for Weekend Win (Again)

Posted March 10, 2018 by Mitch Salem

  A WRINKLE IN TIME (Disney) has likely taken the only box office title it will ever have.  According to preliminary numbers at Deadline, Wrinkle had a narrow victory on Friday with $11.3M ($1.2M of that from Thursday night).  But the general front-loadedness of new openings, combined with the likely dim word of mouth here […]

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HOLIDAY BOXOFFICE: Friday Studio Scorecard – 12/23/11

Posted December 24, 2011 by Mitch Salem

> Anyone who thinks the boxoffice isn’t in a slump needs a new prescription for bifocals. Note:  since December 24 is a traditionally deadly day at the boxoffice (closed theatres, family plans)  that would make 3-day weekend estimates look even worse than they are, we’ll use 4 day Friday-Monday weekend estimates below. WE BOUGHT A […]

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THE BIJOU: Friday Boxoffice Footnotes – 10/28/11

Posted October 29, 2011 by Mitch Salem

> PUSS IN BOOTS will have 3 weeks in theatres without serious competition for its target audience (until Happy Feet 2 opens on November 18), which is why DreamWorks moved the opening back a week.  The picture can use the help, since its $35M opening is far from overwhelming.  However, it should perform well overseas–especially […]

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EARLY FRIDAY BOX OFFICE: “Ant-Man & The Wasp” Large, “The First Purge” Soft, “Sicario 2″” Drops & More

Posted July 7, 2018 by Mitch Salem

  ANT-MAN & THE WASP (Marvel/Disney) will be Marvel’s lowest-grossing 2018 release, but it was designed to have relatively minor stakes, and while it’s not in a league with Black Panther or Avengers: Infinity War, on its own terms it’s performing impressively.  According to preliminary numbers at Deadline, opening day was $34M (including $11.5M from […]

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EARLY FRIDAY BOX OFFICE: “Pacific Rim: Uprising” Beats “Black Panther,” Other Openings DOA

Posted March 24, 2018 by Mitch Salem

  PACIFIC RIM: UPRISING (Legendary/Universal) was the right film at the right time this weekend, and although the preliminary numbers at Deadline have its opening day at $10.1M ($2.4M of it from Thursday night), just slightly ahead of the $9M for last Friday’s Tomb Raider, that should be enough to bring it to $26M for […]

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