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Behind the Friday Box Office – 10/10/14

Posted October 11, 2014 by Mitch Salem

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new co-producer/financier Legendary (which for years was parked at Warners) off to a solid start.  Dracula‘s Friday results were underreported in […]

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EARLY FRIDAY BOX OFFICE: “Jumanji” Tops “Insidious,” Heavy Drop For “Last Jedi,” “Molly’s Game” & “Darkest Hour” Expand

Posted January 6, 2018 by Mitch Salem

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

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EARLY FRIDAY BOX OFFICE: Holy Pre-Summer Record, Batman! BvS Vanquishes Multiplexes, Reviews (For Now)

Posted March 26, 2016 by Mitch Salem

  The marketing department did its job, and BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) had its massive opening day, currently estimated by Deadline at $81.3M (including $27.7M from Thursday night).  If that number holds till morning, it will be the #5 opening day ever, behind only Star Wars: The Force Awakens, Harry Potter & […]

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EARLY CHRISTMAS BOX OFFICE: “Force Awakens” Towers Over, But Doesn’t Crush, New Competition

Posted December 26, 2015 by Mitch Salem

  For Hollywood, Christmas really is the most wonderful time of the year, because it doesn’t come but once:  with the exception of a New Year’s Eve dip, every day between December 25 and January 2 will perform like a Friday.  That’s great for the box office, but it makes any analysis of “comps” and […]

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EARLY FRIDAY BOX OFFICE: “Justice League” Falters, “Wonder” Surges, “The Star” Dim

Posted November 18, 2017 by Mitch Salem

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

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EARLY FRIDAY BOX OFFICE: “Mummy” Stays In Grave, “Wonder Woman” Triumphs

Posted June 10, 2017 by Mitch Salem

  THE MUMMY (Perfect World/Universal) is a disaster, although the studio and its minions will try to spin otherwise through the course of the weekend.  According to preliminary numbers at Deadline, it earned $12M on opening day ($2.7M of it from Thursday night), which puts it in line for a $30M weekend and a US […]

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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Super-Heroic, Holdovers Fade

Posted March 9, 2019 by Mitch Salem

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38.2M for Wonder Woman, the $50.8M for Spider-Man: Homecoming, the $32.6M for Doctor Strange, and the $27.7M for Aquaman among recent superhero intro […]

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EARLY FRIDAY BOX OFFICE: “Cars 3″” Low On Gas, “All Eyez On Me” A Sleeper Hit

Posted June 17, 2017 by Mitch Salem

  CARS 3 (Pixar/Disney) will have a strong Fathers Day, which in turn will make its weekend multiple look good, but it’s off to a disappointing start.  In preliminary numbers at Deadline, its opening day is pegged at $19.1M (including $2.8M from Thursday night), down 25% from the first day of 2011’s Cars 2 ($25.7M), […]

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