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EARLY FRIDAY BOX OFFICE: “A Quiet Place” Drowns Out “Rampage,” “True Or Dare” OK, “Beirut” Fizzles

Posted April 14, 2018 by Mitch Salem

  Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd weekend.  That’s the same hold as last year’s Split, and with higher numbers, suggesting that Quiet […]

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Behind the Friday Box Office – 10/10/14

Posted October 11, 2014 by Mitch Salem

  Once again, Gone Girl was vanquished for a day by a horror movie, but will almost certainly rebound to take the weekend. OPENINGS:  DRACULA UNTOLD (Legendary/Universal) gets the partnership between Universal and its new co-producer/financier Legendary (which for years was parked at Warners) off to a solid start.  Dracula‘s Friday results were underreported in […]

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EARLY FRIDAY BOX OFFICE: “Jumanji” Tops “Insidious,” Heavy Drop For “Last Jedi,” “Molly’s Game” & “Darkest Hour” Expand

Posted January 6, 2018 by Mitch Salem

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

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EARLY FRIDAY BOX OFFICE: “Rogue One” Spits Out “Collateral Beauty,” “La La Land” Expands

Posted December 17, 2016 by Mitch Salem

  ROGUE ONE (Lucasfilm/Disney) is performing as expected, massive but short of last year’s core Star Wars installment The Force Awakens.  According to preliminary numbers at Deadline, Friday’s take was $72M (including $29M from Thursday night), 40% below Force Awakens yet still one of the Top 10 opening days of all time.  In a sign […]

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EARLY CHRISTMAS BOX OFFICE: “Force Awakens” Towers Over, But Doesn’t Crush, New Competition

Posted December 26, 2015 by Mitch Salem

  For Hollywood, Christmas really is the most wonderful time of the year, because it doesn’t come but once:  with the exception of a New Year’s Eve dip, every day between December 25 and January 2 will perform like a Friday.  That’s great for the box office, but it makes any analysis of “comps” and […]

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EARLY FRIDAY BOX OFFICE: “Justice League” Falters, “Wonder” Surges, “The Star” Dim

Posted November 18, 2017 by Mitch Salem

  JUSTICE LEAGUE (RatPac/DC/Warners) was supposed to be the jewel in the DC crown, the Avengers that would push its megafranchise to the next box office level.  That’s what justified spending a reported $450M on production (and then more production) and marketing, making it one of the most expensive movies in history.  But tonight it’s […]

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EARLY FRIDAY BOX OFFICE: “Mummy” Stays In Grave, “Wonder Woman” Triumphs

Posted June 10, 2017 by Mitch Salem

  THE MUMMY (Perfect World/Universal) is a disaster, although the studio and its minions will try to spin otherwise through the course of the weekend.  According to preliminary numbers at Deadline, it earned $12M on opening day ($2.7M of it from Thursday night), which puts it in line for a $30M weekend and a US […]

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EARLY FRIDAY BOX OFFICE: “Captain Marvel” Super-Heroic, Holdovers Fade

Posted March 9, 2019 by Mitch Salem

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38.2M for Wonder Woman, the $50.8M for Spider-Man: Homecoming, the $32.6M for Doctor Strange, and the $27.7M for Aquaman among recent superhero intro […]

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