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EARLY CHRISTMAS BOX OFFICE: “Force Awakens” Towers Over, But Doesn’t Crush, New Competition

Posted December 26, 2015 by Mitch Salem

  For Hollywood, Christmas really is the most wonderful time of the year, because it doesn’t come but once:  with the exception of a New Year’s Eve dip, every day between December 25 and January 2 will perform like a Friday.  That’s great for the box office, but it makes any analysis of “comps” and […]

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EARLY FRIDAY BOX OFFICE: “Last Jedi” Rules Holiday, “Jumanji” Solid, “Pitch Perfect 3″” OK, “Greatest Showman,” “Downsizing” & “Father Figures” Flop

Posted December 23, 2017 by Mitch Salem

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

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EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Shoots Down “Logan Lucky”

Posted August 19, 2017 by Mitch Salem

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend.  While that might not even land it in the top 50 August openings, […]

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EARLY FRIDAY BOX OFFICE: “In the Heart Of the Sea” Founders As Audiences Await The Force

Posted December 12, 2015 by Mitch Salem

  Tossing IN THE HEART OF THE SEA (Village Roadshow/Warners) onto what is historically one of the weakest box office weekends of the year–and this year also just days ahead of the arrival of cinema’s Death Star–was a Hail Mary, and it’s not paying off.  Based on preliminary numbers at Deadline, it earned $4M on […]

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EARLY FRIDAY BOX OFFICE: “Thor: Ragnarok” Thunders, “A Bad Moms Xmas” Fizzles, “LBJ” MIA

Posted November 4, 2017 by Mitch Salem

  Those waiting for Marvel to stumble will have to go on waiting.  Based on preliminary numbers at Deadline, THOR: RAGNAROK (Marvel/Disney) had a $46M opening day (including $14.5M from Thursday night), the highest for any Marvel Universe title released outside the May-July corridor.  Opening day was up 44% from the start of Thor:  The […]

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EARLY FRIDAY BOX OFFICE: “Beauty” Still The Beast, “Power Rangers” Solid, “Life” Weak, “Chips” DOA

Posted March 25, 2017 by Mitch Salem

  Despite a trio of new entries as competition, BEAUTY & THE BEAST (Disney) wasn’t expected to have any trouble staying in control of its 2d weekend, and it didn’t.  Preliminary numbers at Deadline have Friday at $21.2M, down 67% from opening day last week.  That’s only an OK hold, compared to the drops of […]

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Behind the US/Worldwide Weekend Box Office – 5.28.2017

Posted May 28, 2017 by Mitch Salem

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day will push that to around $76M, on a 3-day-to-3-day basis, it’s down 30% from 2011’s On Stranger Tides (it’s likely […]

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EARLY FRIDAY BOX OFFICE: “Suicide Squad” Starts Huge, But Will It Hold Or Flame Out?

Posted August 6, 2016 by Mitch Salem

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]

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