For Hollywood, Christmas really is the most wonderful time of the year, because it doesn’t come but once: with the exception of a New Year’s Eve dip, every day between December 25 and January 2 will perform like a Friday. That’s great for the box office, but it makes any analysis of “comps” and […]
A general note: the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1. We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]
THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend. Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend. While that might not even land it in the top 50 August openings, […]
Tossing IN THE HEART OF THE SEA (Village Roadshow/Warners) onto what is historically one of the weakest box office weekends of the year–and this year also just days ahead of the arrival of cinema’s Death Star–was a Hail Mary, and it’s not paying off. Based on preliminary numbers at Deadline, it earned $4M on […]
Those waiting for Marvel to stumble will have to go on waiting. Based on preliminary numbers at Deadline, THOR: RAGNAROK (Marvel/Disney) had a $46M opening day (including $14.5M from Thursday night), the highest for any Marvel Universe title released outside the May-July corridor. Opening day was up 44% from the start of Thor: The […]
Despite a trio of new entries as competition, BEAUTY & THE BEAST (Disney) wasn’t expected to have any trouble staying in control of its 2d weekend, and it didn’t. Preliminary numbers at Deadline have Friday at $21.2M, down 67% from opening day last week. That’s only an OK hold, compared to the drops of […]
OPENINGS: PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise. In the US, it had a $62.2M 3-day opening, and although Memorial Day will push that to around $76M, on a 3-day-to-3-day basis, it’s down 30% from 2011’s On Stranger Tides (it’s likely […]
SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing. According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]