Articles

EARLY FRIDAY BOX OFFICE: “Hidden Figures” Challenges “Rogue One” & “Sing”

Posted January 7, 2017 by Mitch Salem

  It’s shaping up to be a close race at the box office this weekend, and with the result likely to come down to performance on Sunday, we may not know the winner for sure until final numbers are issued on Monday.  HIDDEN FIGURES (20th) was the clear winner on Friday, with preliminary numbers at […]

Full Story »

Articles

THURSDAY NIGHT BOX OFFICE: “Noah” Has Solid $1.6M Start

Posted March 28, 2014 by Mitch Salem

  Darren Aronofsky’s NOAH (Paramount) began screening at 7PM last night and took in $1.6M, a very respectable result for a serious film aimed at older and perhaps family audiences.  (No one expected it to be in a league with the $4.9M for Divergent or $3.6M for 300: Rise of An Empire.)  Because it’s one […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Spider-Verse” Stings, “The Mule” Solid, “Mortal Engines” Crashes, “The Favourite” Expands

Posted December 15, 2018 by Mitch Salem

  After two weeks of sloth, Hollywood started rolling out its pre-holiday product.  The weekend’s easy winner will be SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony), which had a $12.6M Friday according to preliminary numbers at Deadline, including $3.5M from Thursday night.  That should give it a $35M+ weekend.  Projections after that are tough, because there […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “In the Heart Of the Sea” Founders As Audiences Await The Force

Posted December 12, 2015 by Mitch Salem

  Tossing IN THE HEART OF THE SEA (Village Roadshow/Warners) onto what is historically one of the weakest box office weekends of the year–and this year also just days ahead of the arrival of cinema’s Death Star–was a Hail Mary, and it’s not paying off.  Based on preliminary numbers at Deadline, it earned $4M on […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Blade Runner 2049″” Slow, “My Little Pony” & “Mountain Between Us” Moderate

Posted October 7, 2017 by Mitch Salem

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres.  Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]

Full Story »

Articles

UPDATED CHRISTMAS DAY BOX OFFICE: A Merry One for Unbroken, Into the Woods & The Hobbit

Posted December 26, 2014 by Mitch Salem

  NOTE:  Updated throughout with official studio Christmas Day estimates. Americans unwrapped their presents and headed out to the multiplex on Christmas Day (or to a nearby indie theatre, in the case of The Interview) according to preliminary numbers at Deadline, making for an extremely healthy holiday. UNBROKEN (Universal/Legendary) needed a strong box office performance […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Last Jedi” Rules Holiday, “Jumanji” Solid, “Pitch Perfect 3″” OK, “Greatest Showman,” “Downsizing” & “Father Figures” Flop

Posted December 23, 2017 by Mitch Salem

  A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “The Meg” Chews On Expectations, “Slender Man” Low, “BlacKkKlansman” OK

Posted August 11, 2018 by Mitch Salem

  THE MEG (Gravity/Warners) appears to be having the opposite box office experience from what we’ve come to associate with US/China action movies.  In the US, it’s overperforming, perhaps helped by a calendar slot a week after Discovery’s yearly Shark Week:  preliminary numbers at Deadline estimate opening day at $16.5M ($4M from Thursday night), which […]

Full Story »