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EARLY FRIDAY BOX OFFICE: “Captain America: Civil War” On the Lower End Of Huge

Posted May 7, 2016 by Mitch Salem

  Deadline is reporting a preliminary opening day of around $75M (including $25M from Thursday night) for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), and one has to wonder:  are audiences getting the teensiest bit tired of superhero spectacles?  That $75M is a giant number, of course–it blows away the $36.9M that Captain America: Winter Soldier earned […]

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EARLY FRIDAY BOX OFFICE: Marvel On Top Again With “Dr Strange,” “Trolls” Solid

Posted November 4, 2016 by Mitch Salem

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]

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EARLY FRIDAY BOX OFFICE: “Don’t Breathe” Inhales Audiences, “Mechanic” Breaks Down

Posted August 27, 2016 by Mitch Salem

  DON’T BREATHE (Screen Gems/Sony) is the 2d horror movie of the late summer, after Lights Out, to benefit from an effectively marketed premise (monsters in the dark and the quiet) and strong reviews.  According to preliminary numbers at Deadline, Breathe is starting even faster than Lights, with a $10.2M opening day (including $1.9M from […]

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EARLY FRIDAY BOX OFFICE OF HORROR: Halloween Slaughters “Burnt,” “Our Brand Is Crisis”

Posted October 31, 2015 by Mitch Salem

  The last time Halloween fell on a Saturday, in 2009, Hollywood mostly stayed away.  (The concert movie This Is It opened the previous Wednesday.)  This year, two studios tried to counterprogram the holiday with problematic star vehicles, and based on preliminary numbers at Deadline, the results weren’t pretty. BURNT (Weinstein) has been conspicuous for […]

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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Romps, “Happytime Murders” Sad, “Papillon” Behind Bars

Posted August 25, 2018 by Mitch Salem

  The lack of strong new competition is certainly helping, as is the Wednesday opening that kept last Friday down a bit, but nevertheless, the Weekend 2 hold for CRAZY RICH ASIANS (SK Global/Warners) is on track to be extraordinary.  Preliminary numbers at Deadline have a 4% Friday-to-Friday drop to $7M, which would give it […]

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Wednesday Box Office: “Hobbit” Opens Big, But…

Posted December 18, 2014 by Mitch Salem

  THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) opened on Wednesday to $24.5M, which is both the 12th-highest opening Wednesday ever (and 3rd-highest in December) and the lowest opening day for a Peter Jackson Tolkien adaptation since The Fellowship of the Ring ($18.2M) back in 2001.  The Armies start was below the Wednesday […]

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EARLY FRIDAY BOX OFFICE: “Suicide Squad” Starts Huge, But Will It Hold Or Flame Out?

Posted August 6, 2016 by Mitch Salem

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]

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EARLY FRIDAY BOX OFFICE: “Krampus” Comes To Town On Slow Post-Holiday Weekend

Posted December 5, 2015 by Mitch Salem

  We’re in the 2-week void between Thanksgiving and the Awakening of the Force, and the low-budget KRAMPUS (Legendary/Universal) is the weekend’s only major studio arrival.  According to preliminary numbers at Deadline, it’s performing a tad beyond expectations with $6.25M on Friday.  Given the quick burn-out for horror movies, that should mean a $13-15M weekend, […]

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