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EARLY FRIDAY BOX OFFICE: Easy Win For “Guardians”, Sword Stays In the Stone For “King Arthur,” “Snatched” Is MIA

Posted May 13, 2017 by Mitch Salem

  Hollywood offered slim competition to the second weekend of GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) and the latest comic book spectacular will easily win the weekend with what Deadline currently estimates will be $60M.  That’s a 59% drop from last weekend, steeper than the 55% for the first Guardians, even though Vol 2 […]

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EARLY FRIDAY BOX OFFICE: “Aquaman” Stays Strong, Solid Start For “Escape Room”

Posted January 5, 2019 by Mitch Salem

  Box office years typically start slow, with strong holds for holiday openings, and that’s proving to be the case for 2019 as well.  AQUAMAN (DC/Warners) will retain its crown, as early numbers at Deadline indicate a 46% decline on its 3rd Friday to $9.1M, which should mean a $30M weekend, and a path that […]

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EARLY FRIDAY BOX OFFICE: “Don’t Breathe” Inhales Audiences, “Mechanic” Breaks Down

Posted August 27, 2016 by Mitch Salem

  DON’T BREATHE (Screen Gems/Sony) is the 2d horror movie of the late summer, after Lights Out, to benefit from an effectively marketed premise (monsters in the dark and the quiet) and strong reviews.  According to preliminary numbers at Deadline, Breathe is starting even faster than Lights, with a $10.2M opening day (including $1.9M from […]

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WEEKEND BOX OFFICE: Is “Insurgent” Heading For a Less Than Dauntless Start?

Posted March 20, 2015 by Mitch Salem

  Franchise sequels are typically more frontloaded than the original installments, because there’s an established fanbase that wants to catch up with the latest update to the story.  For example, the first Hunger Games made $19.7M on its Thursday night, which made up part of a $67.3M opening day, while Catching Fire had $25.3M on Thursday […]

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EARLY FRIDAY BOX OFFICE: “John Wick: Parabellum” Shoots “Avengers: Endgame,” “A Dog’s Journey” & “The Sun Is Also A Star” Slow

Posted May 18, 2019 by Mitch Salem

  JOHN WICK CHAPTER 3: PARABELLUM (Thunder Road/Summit/Lionsgate) marks a rarity these days, a solid and growing mid-level action franchise.  The first John Wick collected $5.4M on its first day and $14.4M for the weekend, the second was at $11M/$30.4M, and according to preliminary numbers at Deadline, Parabellum‘s first day was at $22.5M (including $5.9M […]

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EARLY FRIDAY BOX OFFICE: “American Made,” “Kingsman 2” & “It” Duel For #1

Posted September 30, 2017 by Mitch Salem

  There’s going to be a crowd at the top of the box office this weekend, but there’s not much good news in it for anyone.  According to preliminary numbers at Deadline, AMERICAN MADE (Cross Creek/Universal) took Friday with $6M (almost $1M of it from Thursday night), which should give it a $15-16M weekend.  However, […]

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WEDNESDAY BOX OFFICE: “Robocop” Shoots Blanks

Posted February 13, 2014 by Mitch Salem

  “It’s the weather!” studios cry when they don’t have anything e;se to say, so that’s the spin being heard throughout the land upon Wednesday’s soft opening of ROBOCOP (Sony/MGM).  The reboot managed only $2.8M at 3372 theatres, not a sign of great interest.  It’s true that there were storms in much of the country, […]

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THURSDAY NIGHT BOX OFFICE: “The Marked Ones” Kicks Off 2014

Posted January 3, 2014 by Mitch Salem

  The franchise spin-off PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) pulled in $1.2M at 10PM shows last night.  That was far below the $4.5M that Paranormal Activity 4 made on its Thursday in October 2012, but it was on par with the $1.15M earned by Texas Chainsaw when it opened on the first Thursday of […]

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