Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd weekend.  That’s the same hold as last year’s Split, and with higher numbers, suggesting that Quiet […]

  The enduring respect and admiration for Get Out, and its own enthusiastic reviews, are pushing Jordan Peele’s US (Blumhouse/Perfect World/Universal) way past expectations.  According to preliminary numbers at Deadline, opening day was $28.6M (including $7.4M from Thursday night), which means that in one day, Us has already earned more than 85% of Get Out‘s […]

  We’re now officially in the Christmas-to-New-Year’s holiday box office period, and the general form is going to follow 2015 fairly closely, with a Star Wars installment clearly in the lead (albeit much less lucratively than last year’s), a family vehicle in 2d place, and an assortment of also-rans behind them. Comparisons between ROGUE ONE […]

  Franchise sequels are typically more frontloaded than the original installments, because there’s an established fanbase that wants to catch up with the latest update to the story.  For example, the first Hunger Games made $19.7M on its Thursday night, which made up part of a $67.3M opening day, while Catching Fire had $25.3M on Thursday […]

  Both of the weekend’s major openings cost too much for the amount they’re currently earning.  MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night).  That suggests a $25-27M weekend, which would be an even […]

  After a few mild weeks, INCREDIBLES 2 (Pixar/Disney) has the summer box office back in blockbuster mode.  It’s on pace to easily break Finding Dory‘s $135.1M animation opening record.  According to preliminary numbers at Deadline, Incredibles 2 had a massive $69M Friday (including $18.5M from Thursday night), far better than Dory‘s $54.7M.  If business […]

This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night).  That’s about 2/3 of the $30.3M opening day for Fifty […]

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day will push that to around $76M, on a 3-day-to-3-day basis, it’s down 30% from 2011’s On Stranger Tides (it’s likely […]