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THURSDAY NIGHT BOX OFFICE: “Divergent” Solid, Not Overwhelming at $4.9M

Posted March 21, 2014 by Mitch Salem

  DIVERGENT (Summit/Lionsgate), in case you hadn’t heard, is purportedly The Next Big YA Thing.  It’s off to a $4.9M start in Thursday night shows that began at 8PM, and that’s a solid but–for this genre–unimpressive number.  YA movies, especially those aimed at young women audiences, are notoriously frontloaded, and back in November 2008, the […]

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EARLY FRIDAY BOX OFFICE: “Fate of the Furious” Loses Speed But Zooms Past Competition

Posted April 15, 2017 by Mitch Salem

  How big is big enough?  It’s a question that comes up on giant franchise installments, and the latest is THE FATE OF THE FURIOUS (Universal), the 8th in its series.  According to preliminary numbers at Deadline, its opening day earned $45.5M (including $10.4M from Thursday night), a huge number, but down 33% from Furious […]

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WEEKEND BOX OFFICE: Is “Insurgent” Heading For a Less Than Dauntless Start?

Posted March 20, 2015 by Mitch Salem

  Franchise sequels are typically more frontloaded than the original installments, because there’s an established fanbase that wants to catch up with the latest update to the story.  For example, the first Hunger Games made $19.7M on its Thursday night, which made up part of a $67.3M opening day, while Catching Fire had $25.3M on Thursday […]

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EARLY FRIDAY BOX OFFICE: “Ghostbusters” No Scare For “Pets”

Posted July 16, 2016 by Mitch Salem

  The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Melissa McCarthy collaborations The Heat or Spy.  But Ghostbusters cost 2-3x as much, $275M+ including production and global marketing, and a […]

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EARLY FRIDAY BOX OFFICE: “American Made,” “Kingsman 2” & “It” Duel For #1

Posted September 30, 2017 by Mitch Salem

  There’s going to be a crowd at the top of the box office this weekend, but there’s not much good news in it for anyone.  According to preliminary numbers at Deadline, AMERICAN MADE (Cross Creek/Universal) took Friday with $6M (almost $1M of it from Thursday night), which should give it a $15-16M weekend.  However, […]

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EARLY FRIDAY BOX OFFICE: “Hollywood” Solid, “Lion King” Stays On Top

Posted July 27, 2019 by Mitch Salem

  ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony), the summer’s great adult-oriented, non-franchise, auteur/movie star hope, had a solid start per preliminary numbers at Deadline with a $16.7M opening day (including $5.8M from Thursday night).  That’s the biggest opening of Quentin Tarantino’s career, higher than the $14.4M for Inglourious Basterds and the $15M for Django […]

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EARLY FRIDAY BOX OFFICE: Smooth Ride For “Girl On The Train,” Low Start For “Birth Of A Nation”

Posted October 8, 2016 by Mitch Salem

  From the start, THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) was perceived as a lower-intensity version of the Gone Girl phenomenon, and that’s holding with the opening of its film version.  Where Gone Girl had a $13.2M Friday start on its way to a $37.5M weekend, preliminary numbers at Deadline give Train $9.3M on Friday, […]

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Wednesday Box Office: “Hobbit” Opens Big, But…

Posted December 18, 2014 by Mitch Salem

  THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) opened on Wednesday to $24.5M, which is both the 12th-highest opening Wednesday ever (and 3rd-highest in December) and the lowest opening day for a Peter Jackson Tolkien adaptation since The Fellowship of the Ring ($18.2M) back in 2001.  The Armies start was below the Wednesday […]

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