The franchise spin-off PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) pulled in $1.2M at 10PM shows last night.  That was far below the $4.5M that Paranormal Activity 4 made on its Thursday in October 2012, but it was on par with the $1.15M earned by Texas Chainsaw when it opened on the first Thursday of […]

Weekend #16 of 2014 is looking like a very solid $130 million for the top 12 films, 15% above the typical volume for this weekend the past few years ($112 million).  Although not as strong as the previous few weekends, this is the third up weekend in a row.  None of the new films this weekend […]

The weekend after Christmas offers three new films that opened Tuesday the 25th and a critical darling that went semi-wide on that day.  Les Miserables and Django Unchained are turning around the 2012 holiday season, while the other two new films are making little impact. Now playing at 2,808 theaters, Les Miserables from Universal opened with $18.1 […]

  Strong holds by Dawn of the Planet Of the Apes and some longer-running titles made this weekend look less terrible than it was. OPENINGS:  THE PURGE: ANARCHY (Universal) topped the newcomers with $28.4M, but that was 17% below the $34.1M opening weekend for last year’s Purge.  While Purge 2 will turn a profit, it […]

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one fantastic swoop, GRAVITY proved the lie to that with an October-record $55.6M weekend–and with two middle-aged stars.  (What a […]

The Past Week: Total Box Office Volume All films in wide release playing between November 19 and November 25 grossed an excellent $325 million, up 19% from the four-year average for the week and up 25% from the same week last year.   Over the last four weeks,  The past six weeks are now 15% […]

  OPENINGS:  OBLIVION (Universal) had a fairly good start, with a $13.3M Thursday night/Friday that should give it a $35-38M weekend, depending on word of mouth.  But that’s still lower than the $15.3M earned by GI Joe: Retaliation on its second day of release only 3 weeks ago, and at a probable higher cost (Universal […]

  OPENINGS:  There was no question that  ANT-MAN & THE WASP: QUANTUMANIA (Marvel/Disney) would dominate Presidents Day weekend and become 2023’s first blockbuster.  Its $104M 3-day weekend (projected to reach $118M including Monday) was in line with expectations.  The film’s decent 2.26 Friday-to-weekend multiplier also demonstrated that, at least in the short term, the MCU is […]