OPENINGS:  THE WOMAN KING (TriStar/Sony) launched at the higher end of expectations with $19M, boosted by strong reviews (94% on Rotten Tomatoes) and enthusiastic audience response as measured by exit polls.  In the current market, with few openings arriving each week (and even fewer for Woman King‘s older female target demo), the film should […]

  OPENINGS:  The box office may not have hit bottom yet (see “Next Weekend” below), but it’s getting close, with the horror movie THE INVITATION (Screen Gems/Sony) topping the weekend at a painful $7M.  Things were no better overseas, where the film opened at $1.6M in 19 markets.  Despite these numbers, The Invitation may still […]

  OPENINGS:  With little else new around, DRAGON BALL SUPER: SUPER HERO (Crunchyroll/Sony) seized the weekend with $20.1M, a bit lower than the studio’s Dragon Slayer: Mugen Train, which opened with $21.2M at about half the number of theaters.  Dragon Ball, like most anime titles, was heavily skewed to the M18-34 audience, and it may […]

  OPENINGS:  BODIES BODIES BODIES (A24) went wide after last week’s NY/LA launch and is now in 1290 theaters, with more expansion scheduled to come.  A24 is reporting a $3.3M weekend, although it should be noted that this estimate assumes an extremely strong Sunday hold despite a steep drop on Saturday.  No international release thus […]

  OPENINGS:  BULLET TRAIN (Columbia/Sony) opened in line with general predictions at $30.1M, but that’s not the same as a good result.  The film carries around $175M in production/marketing costs, and faces a long track to profitability.  Nor does it appear to be showing particular strength internationally, despite Brad Pitt’s star power and the international […]

  OPENINGS:  LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets.  It faces almost no competition for family audiences through the rest of the summer, which may help it stretch its run by enough to […]

  OPENINGS:  Jordan Peele’s NOPE (Universal) premiered on the lower end of expectations at $44M.  That’s a significant number for a project that isn’t based on preexisting IP, but down 38% from Peele’s US, and Nope reportedly cost about $40-50M more than US to produce.  Add the fact that Peele’s films haven’t performed particularly well […]

  OPENINGS:  WHERE THE CRAWDADS SING (Columbia/Sony) launched with $17M, ahead of (low) expectations, and fueled by an audience of women in the midwest/south.  There’s no direct competition in sight, and it should be able to leg out past $50M in the US, which would be considered a win for the moderately-budgeted production.  Crawdads may […]