OPENINGS:  Following several months of strong showings from the horror genre, PREY FOR THE DEVIL (Lionsgate) arrived at $7M to mop up the Halloween weekend remainder.  That was around the expected result, and considering that Prey was a low-budget effort with little national marketing, it might be enough to set a pace for minimal […]

  OPENINGS:  BLACK ADAM (DC/New Line/Warners) arrived within moderate expectations at $67M.  That’s the highest weekend we’ve seen since Thor: Love & Thunder in July, but as a superhero epic with a $300M+ production/marketing budget, it’s far below Love & Thunder ($144.2M), Doctor Strange In the Multiverse of Madness ($187.4M), and DC’s The Batman ($134M).  […]

  OPENINGS:  HALLOWEEN ENDS (Universal, also on Peacock) underperformed badly with $41.3M, about 25% below pre-release expectations, and 17% under the $49.4M start for last year’s Halloween Kills, despite a stronger Thursday night start than Kills ($5.4M vs $4.9M).  The excuse de jour is the Peacock release, which would be dubious in any case considering […]

  OPENINGS:  LYLE LYLE CROCODILE (Columbia/Sony) arrived below expectations at $11.5M (it might reach $13.4M with the Monday holiday), unable to take advantage of the 11-week gap since the last major family movie opened.  It has more than a month until Strange World claims that audience, but even with strong holds, it still may not […]

  OPENINGS: As studio greenlight and release strategies continue to morph, one thing that’s clear is that there will never be a shortage of low-budget horror movies.  SMILE (Paramount) is the latest successful arrival with $22M, following such recent releases as Barbarian, The Invitation, Pearl, and The Black Phone.  Although Smile will have to face […]

  OPENINGS:  THE WOMAN KING (TriStar/Sony) launched at the higher end of expectations with $19M, boosted by strong reviews (94% on Rotten Tomatoes) and enthusiastic audience response as measured by exit polls.  In the current market, with few openings arriving each week (and even fewer for Woman King‘s older female target demo), the film should […]

  OPENINGS:  The box office may not have hit bottom yet (see “Next Weekend” below), but it’s getting close, with the horror movie THE INVITATION (Screen Gems/Sony) topping the weekend at a painful $7M.  Things were no better overseas, where the film opened at $1.6M in 19 markets.  Despite these numbers, The Invitation may still […]

  OPENINGS:  With little else new around, DRAGON BALL SUPER: SUPER HERO (Crunchyroll/Sony) seized the weekend with $20.1M, a bit lower than the studio’s Dragon Slayer: Mugen Train, which opened with $21.2M at about half the number of theaters.  Dragon Ball, like most anime titles, was heavily skewed to the M18-34 audience, and it may […]