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WEEKEND STUDIO ESTIMATES February 22-24

Posted February 24, 2013 by Mitch Metcalf

Based on Saturday’s grosses, Weekend #8 of 2013 is looking a little stronger than it did yesterday but still down versus previous years.  The top 12 films Friday-Sunday should total $89 million (down 22% from the same weekend last year and down 11% from the average for the weekend the last few years).  Snitch had a […]

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BEHIND THE WEEKEND BOXOFFICE – 2/24/13

Posted February 24, 2013 by Mitch Salem

  The Rock’s second-worst opening is second-best at the boxoffice this slow Oscar weekend. OPENINGS:  Boosted by a 36% Saturday rise, SNITCH (Summit/Lionsgate) is projecting a $13M weekend, although like all round numbers, that one will likely come down, beginning with a “12” when final figures are released tomorrow.  The best that can be said […]

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EARLY WEEKEND BOXOFFICE: “Identity Thief” Tries To Snatch Win From “Snitch”

Posted February 24, 2013 by Mitch Salem

  SNITCH (Summit/Lionsgate) held fairly well on Saturday, with a 40% bump, and as a result, the weekend race between it and IDENTITY THIEF (Universal) is currently too close to call, although preliminary numbers at Deadline have Identity Thief pulling out a narrow victory, $13.4M to $13.2M.  That result will likely hold, since those early […]

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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

Posted February 23, 2013 by Mitch Salem

  It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS:  Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face difficulty over the course of the weekend as The Rock’s fans discover it isn’t really the action movie it’s been marketed as […]

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FRIDAY FEBRUARY 22 BOX OFFICE REPORT: Bombs Away!, Yet Again

Posted February 23, 2013 by Mitch Metcalf

Based on Friday’s grosses, Weekend #8 of 2013 is another bad one: $86 million for the top 12 films Friday-Sunday (down 25% from the same weekend last year and down 15% from the average for the weekend the last few years).  Identity Thief will hold on to the #1 spot for the weekend (but only […]

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EARLY FRIDAY BOXOFFICE: Pre-Oscar Snooze

Posted February 23, 2013 by Mitch Salem

  Oscar weekend boxoffice is one of those chicken-and-egg situations where it’s not clear whether the major studios stay away because no one goes to the movies that weekend, or if no one goes to the movies because there’s nothing new to see.  However self-fulfilling the prophecy may be, things are quiet at the multiplex […]

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WEEKEND BOX OFFICE PREDICTIONS February 22-24

Posted February 20, 2013 by Mitch Metcalf

The 8th weekend of 2013 looks like another down weekend: $95 million for the top 12 films Friday-Sunday, down 16% from the same weekend last year.  Two more movies will open this weekend, both with little potential. Opening in about 2,500 theaters Friday, Snitch from Summit and starring Dwayne “The Rock” Johnson should average a perfectly […]

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BEHIND THE WEEKEND BOXOFFICE – 2/17/13

Posted February 17, 2013 by Mitch Salem

  OPENINGS:   A GOOD DAY TO DIE HARD (20th) pulled ahead of the competition on Saturday, and should have a $38M 5-day opening.  (However, its Sunday projection is on the optimistic side, so it’s possible the number could come down a bit.)  That’s 25% below the opening of Live Free Or Die Hard, and […]

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