OPENINGS: VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit. However, worldwide marketing costs are likely to add another $40M+ to that tally, and the thriller had much less appeal overseas, with $7.1M in 72 territories. The […]
>Accurate theater counts are in, and we have adjusted the per theater averages, as well as updated critical sentiment as we head into the very slow Labor Day weekend. Apollo 18 opens today at 3,328 theaters, and we expect a low $4,000 average per theater this weekend (Friday-Sunday only, as we always do). We have […]
OPENINGS: The 3-day weekend in the US went narrowly to MEG 2: THE TRENCH (CMC/Warners) with $30M. That was down more than 1/3 from the $45.4M start for The Meg in 2018, which would ordinarily be concerning for a film with $250M in production/marketing costs, but Meg 2 overperformed internationally even more strongly than […]
>The calendar turns to the second quarter of the year, and the 14th weekend of the year should be another strong one: about $141 million for the top 12 films up 37% from last year’s comparable weekend and up 31% from the four-year average for this weekend. Three films have a good shot at earning […]
OPENINGS: The major studios abandoned this normally prime summer-season weekend, and a flood of indies rushed in to grab the available theaters. None were able to capitalize to a particularly notable extent, with the anime HAIKYUU: THE DUMPSTER BATTLE (Crunchyroll/Sony) faring best at $3.5M. The genre is typically very frontloaded, so Haikyuu may not […]
> The 13th weekend of 2012 is looking like $146 million for the Top 12 films, up 28% from this weekend last year and up 14% from the four-year average for the first weekend in April. The Hunger Games had a sizable drop in its second weekend but not unlike other huge openers, and the […]
As is traditional, the box office for all movies aimed at young people or families slumped on Thanksgiving Day. That kept THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) easily on top, down 24% from Wednesday to $11.1M. That represented a better hold than the 28% Thanksgiving drop for Catching Fire, although in actual numbers […]
>The Help sits at the top of the heap thanks to a terrific 19% drop in its second weekend and especially thanks to the very weak crop of openers that make up that heap. Spy Kids 4, Conan the Barbarian and Fright Night all are opening below forecast and headed for a quick end on […]