> FOOTLOOSE has the advantage of facing no new direct competition on Friday.  That, along with what should be fairly good word of mouth, could give it some legs in the marketplace.  THE THING, on the other hand, had a make-or-break weekend this week with PARANORMAL ACTIVITY 3 about to hit, and it’s not going […]

> The post-Thanksgiving weekend is usually brutal, and this year is no exception. BREAKING DAWN PART 1:  The likely 60% drop from last weekend is as expected for this very front-loaded series.  Right now the film is running $9M below New Moon‘s 2009 total at the same point in its run, but Breaking Dawn 1 […]

  SNOW WHITE & THE HUNTSMAN (Universal) had a 5% Friday-to-Saturday bump, according to preliminary numbers at Deadline, which doesn’t say much for its word of mouth (the dreaded Battleship went up 11% on its second day of release).  That should still get Snow safely into the mid-$50Ms for the weekend, and now, like most […]

> If you want to see THE HUNGER GAMES in IMAX, the best visual format available, you’re going to have to hurry:  it’s currently scheduled to screen in IMAX theatres for only a single week.  Even though Hunger is expected to be one of the highest-opening pictures of the year, with a 2d weekend that […]

> OPENINGS:  THINK LIKE A MAN (Screen Gems/Sony) ran away with the weekend, with a $33M opening that beat every Tyler Perry start except Madea Goes To Jail.  Perry’s movies tend to be quite frontloaded, ending up with a little over double their opening weekend, and we’ll see if Think can hold up better.  In […]

  Will it really be that happy a Father’s Day?  Almost every movie in the market is estimating an unusually low Sunday drop because of the holiday, although the Father’s Day effect normally helps only all-family titles. OPENINGS:  It hardly matters whether ROCK OF AGES (Warners) and THAT’S MY BOY (Sony) hit their round-number $15.1M […]

  The continents drift, and so does the boxoffice. OPENINGS:  ICE AGE:  CONTINENTAL DRIFT (20th), at $16.5M, was 25% below the opening for Ice Age 2, and lower than the first Friday of Ice Age 3 (which opened on a Wednesday), but the franchise gets the overwhelming bulk of its revenue from overseas–something like 70%–so unless […]

A fairly forgettable week at the box office — two new films open to little business and Dark Knight Rises continues to lead the pack, although at a significantly slower pace than its predecessor The Dark Knight. The Past Week: Total Box Office Volume All films in wide release playing between July 23 and July […]