OPENINGS:  DARK WATERS (Focus/Universal) expanded into wide release at 2012 theatres, and emerged with a mild $4.1M.  (By comparison, Focus’s previous release Harriet opened at 2059 with an $11.7M weekend.)  Its lack of awards traction thus far suggests that it’s going to have a hard time building any momentum for a run through the […]

  OPENINGS:  With the latest MCU extravaganza waiting in the wings, Hollywood studios kept their wares out of the market, and the only arrival was the latest Liam Neeson vehicle (incredibly, he’s had 6 films in release since Covid hit), this one entitled MEMORY (Open Road).  It launched with $3.1M, very similar to February’s Blacklight, […]

  OPENINGS:  Early January is a potent slot for horror movies, and M3GAN (Blumhouse/Universal) kicked off the year with a strong $30.2M, essentially the same as last year’s $30M for the rebooted Scream, despite all the franchise value of the latter (Scream also had the advantage of opening over the month’s holiday weekend).  M3gan has […]

> This weekend is looking unusually strong for late September: the top 12 films should gross over $100 million, about 14% above a normal weekend this time of year.  The strong 3D reissue of The Lion King should remain at #1 with close to $20 million and a very family-friendly, small second weekend decline.  Challenging […]

  OPENINGS:  THE EXPEND4BLES (Lionsgate) had a disastrous start with $8.3M, about half of both expectations and the $15.9M opening of Expendables 3 in 2014.  Expend4bles may only total $20M in the US, and while the franchise makes most of its revenue overseas (82% on Expendables 3), it still seems unlikely to break even on […]

Weekend #26 of 2012 looks like another weak one: $157 million for the top 12 films, down 18% from last year’s comparable weekend and down 8% from the four-year average for the weekend.  Some of this decline can be attributed to the calendar.  July 4 fell on or close to the 26th weekend in previous […]

  OPENINGS:  A QUIET PLACE: DAY ONE (Paramount) handily exceeded expectations with $53M in the US, better than its predecessors ($50.2M and $47.5M respectively, although Part II earned $57.1M over its 4-day holiday launch).  It was particularly impressive because Day One featured a different cast and creative team for the most part, suggesting that A […]

  A gain for the venerable BLUE BLOODS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]