> The past week (seven days ending Sunday) came in down a large 18% versus last year’s comparable week (the fourth significant decline in a row).  Year-to-date box office is down 9% versus last year.    The Past Week: Total Box Office Volume All films in wide release playing between July 4 and July 10 […]

>Dr. Seuss’ The Lorax joins the worldwide box office chart this week, already ranked #7 out of 45 films released the last three months, but that ranking is based on a current zero tally of overseas receipts.   Based on recent animated films, we would expect The Lorax to gross somewhat more than its domestic […]

>Through Sunday, worldwide box office results show that The Smurfs have moved up to #10 among 2011 releases (out of 88 wide-release films this year to date).  Rise of the Planet of the Apes is now at #12, about $70 million behind The Smurfs.  Although Rise will out-gross Smurfs domestically, the little blue guys are […]

> It’s good that the weekend’s total will beat last year’s awful group of Get Him To the Greek, Killers, Prince of Persia and Sex & the City 2, but on a picture-by-picture basis, the news is a lot less pleasant: X-MEN:  FIRST CLASS is headed for the lowest opening of any picture in its […]

> With the superpowers wielded only by Hollywood studio estimators, CAPTAIN AMERICA:  THE FIRST AVENGER has leaped ahead of Thor to claim the biggest superhero opening of the year.  But Captain America and HARRY POTTER AND THE DEATHLY HALLOWS (PART 2) are the only pictures in the Top 10 predicting a Sunday drop of less […]

> It turned out to be a great boxoffice weekend for movies aimed at adults, led of course by THE HELP.  THE DEBT had an extraordinarily strong Saturday for a new opening (up 40% from Friday), and is riding that to a surprising weekend finish above its more youth-oriented competition–and at considerably fewer theatres.  APOLLO […]

> TOWER HEIST hurts Universal on several levels.  It’s a big-budget movie (with marketing costs included, the total is likely $200M) in a genre that doesn’t necessarily travel well, and it was the studio’s big year-end release.  And just to make things worse, next week its pair of Stiller and Murphy have to face off […]

> Sony jump-started the release of THE GIRL WITH THE DRAGON TATTOO last night with early runs starting at 7PM at its slightly less than 3000 theatres.  Early reports are that it pulled in $1.6M for those showings.  There aren’t a lot of R-rated Tuesday night “preview” comparisons to draw on (OK, there are none), […]