> Everyone wanted to go to the movies on the first full weekend of 2012. PARAMOUNT:  The studio went straight to its Paranormal Activity playbook to launch THE DEVIL INSIDE (pre-release screenings, months of buzz), and it all worked:  the picture should gross at least $30M in its opening weekend, and with a $1M production […]

> It’s too little to make any meaningful difference for JOHN CARTER (Disney), but according to Deadline, the giant-budgeted spectacle didn’t have a bad Saturday.  Preliminary numbers have Carter rising by around 30% over its Friday total, which could mean a weekend over $30M.  A nice weekend multiple, though, still won’t touch the mountain of […]

> The Games are barely slowing down. THE HUNGER GAMES:  We’ll find out soon enough whether any of the genuinely exciting rumors about possible sequel directors (Alfonso Cuaron, David Cronenberg) are true, because Lionsgate needs Catching Fire in the can by early 2013, when Jennifer Lawrence has to report for X-Men duty.  For now, THE […]

Back to barren summer theaters.  The 24th weekend of 2012 is looking like a very weak $122 million for the Top 12 films Friday-Sunday, down 17% from this weekend last year and down 21% from a more normal third weekend in June.  Both Rock of Ages and That’s My Boy proved to be incredibly weak. […]

With the Fourth of July falling on a Wednesday, most of the past week performed like weekend days, driving the seven-day domestic box office haul to one of the highest in recent memory. The Past Week: Total Box Office Volume All films in wide release playing between July 2 and July 8 grossed an incredible […]

  Last night’s preliminary numbers for THE DARK KNIGHT RISES (Warners) turned out to be unduly optimistic, so the currently promising estimates for Saturday should be taken, for now, with a modicum of salt.  According to Deadline, Rises had an excellent 42% increase from Friday to Saturday, up to $25.6M, and making likely a 2d […]

The 33rd weekend of 2012 is looking like $129 million for the Top 12 films Friday-Sunday, not as strong as we forecast Wednesday (because Expendables 2 is not as big as we forecast) but still up well over 20% from comparable weekends the past several years.             The Expendables 2 from […]

This weekend will be respectable — the top 12 films should total around $93 million, very typical for this weekend most years, although down 13% from last year when Moneyball and Dolphin Tale both opened.  Four films from very different genres open this weekend, none of which should break out significantly.  Also, The Master expands […]