OPENINGS:  FIRST MAN (Perfect World/Universal) had an underwhelming $16.5M start, and considering its older-skewing audience, its 10% Saturday bump wasn’t impressive either.  It carries $150M+ in production/marketing costs, and a $50M US total would leave it at risk for red ink, since its very American story (flag controversy notwithstanding) makes foreign appeal questionable.  It […]

  OPENINGS:  Considering that it’s based on a series of novels, GOOSEBUMPS (Columbia/Sony) was certainly intended to be the launch of a new franchise for Sony.  It took the weekend in the US with $23.5M and should hold well next week with no new family competition (things get tougher after that with Halloween and The […]

  There were no new wide releases on this pre-holiday, pre-Last Jedi weekend, so all the action was in holdovers and limited releases.  According to preliminary numbers at Deadline, COCO (Pixar/Disney) easily retained its crown with a $6.3M Friday.  That was down 67% from last week’s holiday Friday, better than the drops for Moana (70%) […]

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day will push that to around $76M, on a 3-day-to-3-day basis, it’s down 30% from 2011’s On Stranger Tides (it’s likely […]

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M in the US.  Pending tomorrow’s final numbers, it appears to have managed that, with a 68% […]

  OPENINGS:  LITTLE WOMEN (Columbia/Sony) had a solid start with $16.5M over the 3-day weekend ($29M since Wednesday).  The next week will be particularly difficult to predict because of the midweek holiday, after which schools will mostly remain closed but some adults will be going back to work.  If Little Women can reach $50M by […]

  OPENINGS:  The Saturday bump for 10 CLOVERFIELD LANE (Bad Robot/Paramount) was 8%, a solid number for its genre that indicates good word of mouth.  That gave it a $25.3M weekend, a bit higher than Friday indicated, although still not where it might have gotten had the Cloverfield connection (or relative lack thereof) been clearer.  […]

Weekend #25 of 2012 looks like another disappointment: a soft $150 million for the top 12 films, down 12% from last year’s comparable weekend and down 14% from the four-year average for the weekend.  Pixar’s Brave should open well, but the other two openers will struggle to find any audience and there certainly won’t be […]