Articles

EARLY FRIDAY BOX OFFICE: “Boo 2″” Tops Weak “Geostorm,” “Only The Brave” & “Snowman”

Posted October 21, 2017 by Mitch Salem

  It’s a busy but not particularly big weekend at the multiplex.  The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo.  Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start.  If that percentage holds, the […]

Full Story »

Articles

EARLY FRIDAY BOX OFFICE: “Jurassic World: Fallen KIngdom” Drops But Holds Lead, “Sicario 2″” & “Uncle Drew” Start OK

Posted June 30, 2018 by Mitch Salem

  After a significantly lower start, JURASSIC WORLD: FALLEN KINGDOM (Legendary/Perfect World/Universal) is having a sharper drop in its 2nd weekend than its predecessor.  According to preliminary numbers at Deadline, Friday was down 70% from last week to $17.4M, compared to a 63% drop for the first Jurassic World on its 2nd Friday.  The number […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office 11.4.2018

Posted November 4, 2018 by Mitch Salem

  OPENINGS:  BOHEMIAN RHAPSODY (Regency/20th) is claiming a round-number $50M weekend, but even if that drifts down a bit in final numbers, it’s still a huge win.  The box office was steady from Friday to Saturday, which indicates a wide range of audience and strong word of mouth, and it has plenty of open road […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office 3.24.2019

Posted March 24, 2019 by Mitch Salem

  OPENINGS:  US (Blumhouse/Perfect World/Universal) slipped 12% on Saturday, and while that doesn’t compare to Get Out‘s amazing 17% increase on its 2nd day of release, it’s in the range of the 11% drop for It, and better than the 18% for both The Conjuring and the 2018 Halloween.  That pushed Us to a $70.3M […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office 9.1.2019

Posted September 1, 2019 by Mitch Salem

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, with a $2.4M start in 922 theatres, which should go to $3M with Monday.  Even considering its very low production/marketing budget, this will probably end […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office 10.17.2021

Posted October 17, 2021 by Mitch Salem

  OPENINGS:  All the box office action is coming from franchises, with the latest being HALLOWEEN KILLS (Blumhouse/Universal, also on Peacock), which started at $50.4M.  The Peacock part of this story is probably being overstated by pundits (very few Peacock users subscribe to the tier where they would have access to the movie), and Kills […]

Full Story »

Articles

Behind the US/Worldwide Weekend Box Office 6.20.2022

Posted June 19, 2022 by Mitch Salem

  OPENINGS:  LIGHTYEAR (Pixar/Disney) was a tricky attempt to extend the hugely lucrative Toy Story franchise, both a prequel and a spinoff that featured a different version of the titular character than the one audiences have loved for decades.  Disney didn’t manage to convince fans that it was essential viewing, and the result was a […]

Full Story »

Articles

Behind the US/Worldwide Box Office 4.2.2023

Posted April 2, 2023 by Mitch Salem

  OPENINGS:  While DUNGEONS & DRAGONS:  HONOR AMONG THIEVES (eOne/Paramount) launched at the upper end of expectations, $38.5M (which included an unusually intense program of preview screenings) was a shaky start for a project with $250M in production/marketing costs and the hope to become a franchise.  It will need to hold up extremely well over the next several […]

Full Story »