OPENINGS:  Although BLUE BEETLE (DC/Warners) won the weekend over a tiring Barbie, it landed at the low end of expectations with $25.4M–and given the heavy 15% Friday-to-Saturday drop (much steeper than the 4%/6% drops for the Shazam movies), not to mention the Sunday West Coast weather, that studio estimate may be optimistic.  The international […]

Weekend #48 of 2015 is looking like a decent $182 million for the top 12 films this weekend, up moderately from the norm for this weekend (see comparisons below). The Good Dinosaur from Disney should open with $53.5 million weekend during the traditional Friday-Sunday weekend and $76.5 million for the first five days Wednesday-Sunday. The film is on track for around […]

Weekend #35 of 2015 is looking like $68 million for the top 12 films this weekend, significantly below the norm for this weekend (see comparisons below). We Are You Friends from Warner Brothers should open with a $9.0 million three-day weekend. Early reviews at RottenTomatoes are soft: 37% positive overall so far. We Are Your Friends is on track for […]

  OPENINGS:  3-day weekend totals were largely in line with where they were headed on Friday night.  COCO (Pixar/Disney) settled in at $49M ($71.2M since Wednesday).  On a 3-day basis, that was almost exactly the same as Tangled‘s $48.8M, suggesting that Coco should land at $200M in the US.  That would put it in the […]

Weekend #21 of 2014 is looking like a very good $205 million for the top 12 films over the traditional Friday-Sunday portion of the Memorial Day weekend, 21% above the norm for this weekend (although -18% from the same weekend last year, which was fueled by sequels that opened big but couldn’t sustain).  Reminder: on […]

>The third weekend of the year should generate about $114 million for the top 12 films.  This would be a marked improvement from last year’s very weak comparable weekend, but in line with most other years for this weekend.  Underworld Awakening should open at #1 with $25+ million, but don’t look for this installment in […]

Weekend #18 of 2012 (the first weekend of May and the unofficial start of the summer movie season) looks like it will be about $214 million for the top 12 films, up 38% from last year’s comparable weekend and up 46% from the four-year average for this weekend.  It’s all about Marvel’s The Avengers.   […]

> $59.99 for home VOD — Genius! Box office normally starts to pick up when the calendar turns to November, moving from $90-100 million per weekend through most of October to $120 million or more per weekend in early November (building toward $185 million or more for the Friday-Sunday of Thanksgiving weekend).  Last year’s first […]