OPENINGS:  After an October built on blockbusters that had been held off the market for more than a year, Thanksgiving weekend served as a reminder (to all except those paid to tout box office totals) that the theatrical release business continues to be far from recovered in the lingering Covid world.  Overall business was […]

  OPENINGS:  LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets.  It faces almost no competition for family audiences through the rest of the summer, which may help it stretch its run by enough to […]

  OPENINGS:  Despite a launch scheduled around Mother’s Day, BOOK CLUB: THE NEXT CHAPTER (Focus/Universal) had a soft start with $6.5M.  That’s less than half the $13.6M for the first Book Club in 2018, and also considerably below the $12.7M for this year’s 80 For Brady.  (The grasp for a closer comp with The Second […]

  OPENINGS:  In what Hollywood hopes will be the last weekend of drought for a while, the TV episodes packaged as DEMON SLAYER:  KIMETSU NO YAIBA – TO THE HASHIRA TRAINING (Crunchyroll/Sony) led the newcomers with $11.6M, a bit better than the $10.1M for last year’s Demon Slayer episodes.  In addition, the film earned $13.7M […]

  OPENINGS:  A $34.1M US launch for a movie that reportedly carries about $350M in production and marketing costs likely means a nine-figure loss in theatrical release, which traditionally is considered less than desirable.  But the ways of Box Office Magical Thinking are infinite (and the number of pundits willing to parrot such spin similarly […]

>The 12th weekend of the year should be a whopper: about $176 million for the top 12 films.  How big is that for the fourth weekend in March?  Enormous, unprecedented: up 62% from last year’s comparable weekend and up 55% from the four-year average for this weekend.  Of course, this weekend is all about The […]

>Keep your helmets on: the studios are about to drop three more bombs in movie theaters this weekend.  A horror movie, an action flick and an adult comedy are being released, and we expect each to gross not much more than $30 million in their entire domestic theatrical run.  Opening weekends should range between $9-12 […]

Weekend #31 of 2012 looks more like a late August weekend: two films opening with very little excitement.  The top 12 films this weekend should total $116 million, down significantly from last year’s comparable weekend, which featured the surprisingly successful (and good) Rise of the Planet of the Apes.  Total Recall, however, feels like it […]