MURDER ON THE ORIENT EXPRESS (20th) had a surprising amount of marketing muscle behind it, and at least in the short term it seems to be paying off. According to preliminary numbers at Deadline, opening day was $10.6M (including $1.6M from Thursday night), and considering that Murder is aimed at an older audience that […]
OPENINGS: Both of the weekend’s R-rated arrivals had fair Saturday bumps, reflecting their older audiences. However, that’s also the demo for Oscar viewing, so we’ll see if their Sunday estimates are overly optimistic. For now, RED SPARROW (TSG/20th) is at $17M for the weekend after its 12% Saturday climb, a mediocre total for a […]
The lack of any new wide openings and the arrival of the year’s Golden Globe nominations are making for a strong holdover weekend, although for some titles more than others. According to preliminary numbers at Deadline, RALPH BREAKS THE INTERNET (Disney) continued to decline rather swiftly, down 38% from last Friday to $3.5M, where Moana […]
OPENINGS: LITTLE (Legendary/Universal) led the weekend’s weak crop of newcomers with $15.5M, buoyed by a 15% Saturday bump. That’s about 15% below the recent opening of What Men Want, which was aimed at a somewhat older audience, and suggests an OK $45M US total. It had a limited overseas opening in 11 markets, where […]
OPENINGS: MIDWAY (AGC/Bona/Lionsgate) was mildly ahead of expectations with $17.5M in the US, and it should perform well on Veterans Day Monday. However, with around $150M in production and worldwide marketing costs, a $60M US total would leave it with a steep uphill climb to reach profitability. Early overseas results weren’t particularly promising at […]
OPENINGS: After an October built on blockbusters that had been held off the market for more than a year, Thanksgiving weekend served as a reminder (to all except those paid to tout box office totals) that the theatrical release business continues to be far from recovered in the lingering Covid world. Overall business was […]
OPENINGS: LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets. It faces almost no competition for family audiences through the rest of the summer, which may help it stretch its run by enough to […]
OPENINGS: Despite a launch scheduled around Mother’s Day, BOOK CLUB: THE NEXT CHAPTER (Focus/Universal) had a soft start with $6.5M. That’s less than half the $13.6M for the first Book Club in 2018, and also considerably below the $12.7M for this year’s 80 For Brady. (The grasp for a closer comp with The Second […]