OPENINGS:  It’s possible to make money on Super Bowl weekend, as hits like Dear John ($30.5M), Taken ($24.7M) and Chronicle ($22M) have shown.  But MISS BALA (Columbia/Sony) didn’t have what it takes, with a sluggish $6.7M start.  The 5% Saturday bump suggests that word of mouth isn’t bad, but next weekend it will have […]

  OPENINGS:  TOY STORY 4 (Pixar/Disney) opened with $118M in the US, and that’s obviously a huge amount of money and in a different dimension from the flops that Hollywood has weathered over the past several weeks.  Nevertheless, it’s around 25% below general expectations, and considerably less than the June openings for The Incredibles 2 […]

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day of release, and A Quiet Place was up 1%).  That brought it to a strong $29M weekend, and with […]

  OPENINGS:  There’s some inconsistency in the way the weekend numbers for JUJUTSU KEISEN 0 (Crunchyroll) are being reported, with some outlets using the $17.7M figure that includes pre-Friday shows, and others using the $14.8M that begins the count on Friday itself.  For better or worse, the convention these days is to roll what are […]

  OPENINGS:  VIOLENT NIGHT (Universal) slightly overperformed with $13.3M in the US, and with its $20M production budget, it may be headed for breakeven or perhaps moderate profit.  However, worldwide marketing costs are likely to add another $40M+ to that tally, and the thriller had much less appeal overseas, with $7.1M in 72 territories. The […]

  OPENINGS:  Although BLUE BEETLE (DC/Warners) won the weekend over a tiring Barbie, it landed at the low end of expectations with $25.4M–and given the heavy 15% Friday-to-Saturday drop (much steeper than the 4%/6% drops for the Shazam movies), not to mention the Sunday West Coast weather, that studio estimate may be optimistic.  The international […]

  OPENINGS:  INSIDE OUT 2 (Pixar/Disney) overdelivered massively compared to expectations with $155M in the US, a remarkable $65M higher than the start for 2015’s original Inside Out, and depending whether you count the “live-action” CG remake of The Lion King ($191.8M) as animated, either the #2 or #3 US opening for an animated feature […]

Weekend #18 of 2012 (the first weekend of May and the unofficial start of the summer movie season) looks like it will be about $214 million for the top 12 films, up 38% from last year’s comparable weekend and up 46% from the four-year average for this weekend.  It’s all about Marvel’s The Avengers.   […]