>Now that we are in mid-August, let the true dumping of movies begin!  Sure they can be called summer movies, but films the next few weeks have little hope of turning in impressive box office results.  The Help (a truly rare August hit) should continue at #1 with a very small second weekend decline, while […]

Weekend #32 of 2012 looks like a fairly typical second weekend of August: the last gasp of summer with three films headed for modest success.  The top 12 films this weekend should total $136 million, up substantially from last week’s disaster weekend and near the pace for the same weekend the last few years. Opening […]

Updated throughout: theater counts and critical sentiment for films opening this weekend. The 12th weekend of 2013 looks like it will be way off last year’s pace set by the opening of The Hunger Games, but the weekend will be closer to a more normal year.  The top 12 films Friday-Sunday should total $126 million, […]

  OPENINGS:  LONGLEGS (Neon) captured the zeitgeist, successfully delivering the marketing message that it was the scariest horror movie in recent memory.  The result was  a$22.6M weekend, which set a new Neon record by a wide margin, and also marked the year’s highest non-franchise start for the genre.  Production and marketing costs for Longlegs reportedly […]

  OPENINGS:  Kevin Hart has been hanging around the edges of being a movie star for a few years now, and RIDE ALONG (Universal) makes it official.  With a $14.5M Friday start, it could challenge Cloverfield for the Martin Luther King weekend title, currently at $46.1M.  For Universal, this is the start of a nicely […]

Weekend #28 of 2014 is looking like $135 million for the top 12 films this weekend, -30% below the norm for this weekend.  Another really weak weekend in what is turning out to be a troubling summer at the box office.   Opening at over 3,800 theaters Friday (well above the 2,886 average theater count for opening weekends […]

Weekend #8 of 2015 is looking like $119 million for the top 12 films this weekend (Friday-Sunday), another weekend well above the normal volume for this weekend (see track below). Opening at around 2,600 theaters Friday (slightly below the 2,886 average theater count for opening weekends the last two years), Hot Tub Time Machine 2 from […]

  HOTEL TRANSYLVANIA 2 (Columbia/Sony) is giving its beleaguered studio some good news, with a strong $12.8M opening day according to preliminary numbers at Deadline.  That’s better than the $11M start for the first Hotel, and although Transylvania 2 may be more frontloaded as a sequel and not match the original’s 73% Saturday bump, it […]