> $59.99 for home VOD — Genius! Box office normally starts to pick up when the calendar turns to November, moving from $90-100 million per weekend through most of October to $120 million or more per weekend in early November (building toward $185 million or more for the Friday-Sunday of Thanksgiving weekend).  Last year’s first […]

The first weekend of the new year is looking like $125 million for the top 12 films Friday-Sunday, slightly above average for this weekend versus previous years. Opening at around 2,500 theaters Friday (slightly below the 2,886 average theater count for opening weekends the last two years), Paranormal Activity: The Marked Ones from Paramount should average about $7,000 per theater for […]

  OPENINGS:  HUNTER KILLER (Millenium/Summit Premiere/Lionsgate) had a weak $6.7M start, and probably won’t reach $20M in the US, not even enough to pay for the costs of its US release, and a low for a Gerard Butler action movie.  Its international campaign has a sluggish $4M so far, with $3.2M this weekend in 16 […]

  OPENINGS:  RISEN (Affirm/Columbia/Sony) topped the weekend’s arrivals with an $11.8M start that was above the $11.4M for War Room and the $9.2M for God’s Not Dead, although it was well below Heaven Is For Real‘s $22.5M.  The Christian genre has tremendous multiples–both God’s and War Room ended up at 6x their opening weekends–and Risen […]

  Franchises have been dropping like flies this year, but one brand name that still works is Marvel.  Its latest extravaganza DOCTOR STRANGE (Marvel/Disney) had an opening day of at least $32M according to preliminary numbers at Deadline (including $9.4M from Thursday night), which should give it a $80M+ weekend.  As the kick-off to a […]

  OPENINGS:  The Good Friday/Easter weekend was solid for the most part, but it lacked a major holiday opening because Avengers: Endgame is just a few days away and set to engulf box offices worldwide.  Instead, the studios offered films aimed at niches or short runs.  They were led by THE CURSE OF LA LLORONA […]

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a response that turned out to be remarkably enthusiastic (88% on Rotten Tomatoes).  The result was a tepid $12M opening, and since […]

  BLACK PANTHER (Marvel/Disney) is, in a word, colossal.  According to preliminary numbers at Deadline, opening day was $76.6M (including $25.2M from Thursday night), which would make it the #8 opening day of all time, and the highest non-Avengers opening day in Marvel history.  Let’s remember, though, that it’s impossible to tell from opening day […]