OPENINGS:  THE EQUALIZER 3 (Escape Artists/Columbia/Sony) performed both within expectations and at around the same level as its predecessors, with $34.5M for the 3-day weekend compared to $36M for Equalizer 2 and $34M for the first in the franchise.  (The Monday holiday is projected to bring the total to $42M.)  Also like the previous […]

Weekend #25 of 2012 looks like another disappointment: a soft $150 million for the top 12 films, down 12% from last year’s comparable weekend and down 14% from the four-year average for the weekend.  Pixar’s Brave should open well, but the other two openers will struggle to find any audience and there certainly won’t be […]

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) had a solid Saturday hold for a blockbuster, down 9% on its 2d full day of release.  That compares to the performance of the Iron Man sequels, respectively down 11% and 10%, and much better than Avengers: Age of Ultron‘s 33% plunge, although a tad less […]

Weekend #4 of 2015 is looking like $134 million for the top 12 films this weekend, way up from both the norm for this weekend and the same weekend last year.  After missing the American Sniper opening weekend number by a mile in last week’s forecast, forgive us if we are a little gun shy.  But […]

Weekend #2 of 2015 is looking like $118 million for the top 12 films this weekend, very close to the norm for this weekend and down slightly from the same weekend last year. Opening at 3,500 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Taken 3 from Fox should average a decent $8,700 per […]

  There don’t appear to be many surprises in the Friday box office numbers, based on preliminary estimates at Deadline.  As usual, ticket sales declined on Thanksgiving itself (particularly for family movies), then surged on Friday, and the results were largely in line with Wednesday’s form. MOANA (Disney Animation) wasn’t able to keep up its […]

  OPENINGS:  Pedro Almodovar’s PARALLEL MOTHERS (Sony Classics) expanded to wide release at 684 theaters in anticipation of the Oscar nominations that are little more than a week away, but its $300K weekend translated into a per-theater average under $500. HOLDOVERS:  The lack of any new Hollywood competition was as usual good for the films […]

  OPENINGS:  SPY (20th) came in at the low end of expectations with $30M–a number that may very well come down tomorrow when actuals are announced, since it assumes an aggressively strong Sunday hold.  Even at $30M, Spy is below the $39.1M start for The Heat and the $34.6M launch of Identity Thief, and although […]