Weekend #27 of 2014 is looking like a not so hot $135 million for the top 12 films this weekend, -21% below the norm for this weekend.  It certainly doesn’t help that Independence Day and all its distractions of picnics, grilling and fireworks falls on a Friday, but there are precious few movies opening or holding […]

  OPENINGS:  BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) weathered a 38% Saturday drop and is currently estimating a $170.1M weekend.  That would make it Warners’ #1 US opening ever, beating the final Harry Potter‘s $169.2M, but that includes an aggressive Easter Sunday estimate, so it may fall behind by tomorrow.  (Depending on how that […]

  OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, with a $2.4M start in 922 theatres, which should go to $3M with Monday.  Even considering its very low production/marketing budget, this will probably end […]

  OPENINGS:  LIGHTYEAR (Pixar/Disney) was a tricky attempt to extend the hugely lucrative Toy Story franchise, both a prequel and a spinoff that featured a different version of the titular character than the one audiences have loved for decades.  Disney didn’t manage to convince fans that it was essential viewing, and the result was a […]

  OPENINGS:  GHOSTBUSTERS: AFTERLIFE (Columbia/Sony) opened with $44M, which was $2M below the launch of the 2016 Ghostbusters, a result treated as such a disaster that the franchise had to be re-rebooted.  Afterlife, though, is considered a success, thanks to a lower production budget ($75M, moderate for a tentpole), pandemic box office standards, and the […]

The 25th weekend of the year is looking like a very good $217 million for the top 12 films, well above the same weekend the last few years.   Opening at over 3,800 4,004 theaters Friday (just above the top 10% of theater counts), Monsters University from Pixar and Disney should average $21,100 per theater for the […]

  OPENINGS:  MISSION IMPOSSIBLE: ROGUE NATION (Skydance/China Film Channel/Alibaba/Paramount) had a solid Saturday hold, down 3% from Friday, and the studio is projecting a $56M weekend in the US, well ahead of the $47.7M opening of Mission 3, the only other entry in the series to have a conventional Friday opening.  (However, in 2006 movies […]

  OPENINGS:  The east coast blizzard seems to have had less effect on the weekend box office than one might have assumed, considering that all the newcomers went up from Friday to Saturday, even though they were in typically front-loaded genres.  Their studio estimates have them bunched within a narrow $825K range for the weekend, […]