OPENINGS: THE WOMAN KING (TriStar/Sony) launched at the higher end of expectations with $19M, boosted by strong reviews (94% on Rotten Tomatoes) and enthusiastic audience response as measured by exit polls. In the current market, with few openings arriving each week (and even fewer for Woman King‘s older female target demo), the film should […]
Weekend #50 of 2014 is looking like $81 million for the top 12 films this weekend, down a big 36% from the norm for this weekend and a similar 43% from the same weekend last year. The Hobbit launched this weekend the last two years, and this year it shifts to next weekend (one week later relatively on the […]
Weekend #46 of 2015 is looking like a tepid $102 million for the top 12 films this weekend, well below the norm for this weekend (see comparisons below). The 33 from Warner Brothers should open with a $8.0 million weekend. The film is on track for around $23 million domestic in its run. Overseas the film could bring in $27 million, giving it […]
There’s going to be a crowd at the top of the box office this weekend, but there’s not much good news in it for anyone. According to preliminary numbers at Deadline, AMERICAN MADE (Cross Creek/Universal) took Friday with $6M (almost $1M of it from Thursday night), which should give it a $15-16M weekend. However, […]
> Another up weekend at the box office is on store, led by an eclectic assortment of films. It should be an up weekend, led by Tyler Perry’s Madea’s Big Happy Family and a forecast $31 million opening. Playing at over 2,100 theaters, Madea should average over $14,000 per theater, a very good number. Water […]
OPENINGS: POKEMON: DETECTIVE PIKACHU (Legendary/Warners) started strong in the US with $58M, not that far off the $69.1M launch of The LEGO Movie. Pikachu may not have that movie’s legs, especially with Aladdin just 2 weeks away, but it should total $175-200M here. Pokemon in general is a more worldwide phenomenon than LEGO, which […]
OPENINGS: The combination of the typically low early-December box office and the approach of Avatar 2 dissuaded the studios from introducing any new product this week. The closest thing to a wide release in the US was the expansion of SPOILER ALERT (Focus/Universal) to 783 theaters, where it fared badly with $700K, averaging $900 […]
OPENINGS: RIDE ALONG 2 (Universal) is projecting a $39.5M 4-day weekend, 19% below the $48.6M opening of the first Ride Along exactly 2 years ago. That would put its US trajectory at $100-110M, enough to make it a fine piece of business for all concerned, but any growth would have to come from overseas, […]