On a weekend prizing quantity of newcomers over box office quality, HOBBS & SHAW (Universal) will easily retain the crown, despite a 70% Friday-to-Friday drop to $7.1M, per preliminary numbers at Deadline.  The Fast & The Furious franchise tends to be frontloaded, and that 70% drop is actually better than the 76% for Fate […]

  OPENINGS:  In the US, THE MAZE RUNNER: THE DEATH CURE (20th) had an OK start with $23.5M, down from $32.5M/$30.3M for the first 2 films in the series.  It’s on track for $60-65M here.  However, it’s off to a much better start overseas, where it’s in 70 markets (with about half a dozen still […]

  OPENINGS:  STAR TREK BEYOND (Skydance/Alibaba/Huahua/Paramount) had a tepid start, claiming a $59.6M opening weekend in the US.  Even if that number holds (it includes an extremely aggressive Sunday estimate), it would be 20% below the $75..2M 2009 franchise reboot, and even below the $70.2M earned by Star Trek Into Darkness, which opened on a […]

  Just a week after a new September mark was set, Ridley Scott’s THE MARTIAN (20th) is going to compete for the highest-ever October opening.  According to preliminary numbers at Deadline, Martian had an opening day that matched or even slightly topped the $17.5M for Gravity, which set the current October record at $55.8M.  ($2.5M […]

  After its history-making $120.5M opening day, there were two pre-existing Saturday models that STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney) could have followed.  The final Harry Potter was so front-loaded that it crashed by 53% from Friday to Saturday.  On the other hand, Jurassic World gently declined by 15%, similar to the 14% drop for […]

Weekend #18 of 2012 (the first weekend of May and the unofficial start of the summer movie season) looks like it will be about $214 million for the top 12 films, up 38% from last year’s comparable weekend and up 46% from the four-year average for this weekend.  It’s all about Marvel’s The Avengers.   […]

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a response that turned out to be remarkably enthusiastic (88% on Rotten Tomatoes).  The result was a tepid $12M opening, and since […]

  OPENINGS:  THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Strange In the Multiverse of Madness (39% vs. 5%/36% respectively), the studio estimate assumes a better Saturday-to-Sunday hold than both (25% vs. 27%/33%).  If the […]