OPENINGS:  IF (Paramount) was at the low end of projections with $35M, although that was an improvement over where it seemed to be headed after Friday’s $10.4M.  The key was strong family turnout on Saturday, but while IF benefited from being the first major release for that demographic in the 11 weeks since Kung […]

>The second weekend of 2012 looks to be fairly anemic: $103 million for the top 12 films for the traditional three-day Friday-Sunday period.  This would be down 11% from the same weekend in 2011 and down 28% from the same weekend average for the past several years.  Basically, there is just not enough heat or […]

> This weekend will feature a Pixar sequel aimed at kids and their parents, while young adults and older teens are the bullseye for an R-rated comedy starring Cameron Diaz, the queen of movies released the last weekend of June.  The weekend overall is looking like it will be slightly above this weekend last year. […]

This weekend is poised to be the third solidly up weekend in a row.  Five films open this weekend, with four boasting positive critical acclaim and two in rave territory.  None looks to be a big commercial hit, but the total business for the openers combined with very good returning box office for Taken 2 […]

The 21st weekend of the year is looking like an outstanding $258 million for the top 12 films, over 50% better than typical Memorial Day weekends because three films serving very different audiences should open well in addition to continued solid business from Star Trek Into Darkness and Iron Man 3. Opening at over 3,600 […]

  It’s not much of a surprise at this point that GRAVITY (Warners) continues to run rings around its competition.  Based on preliminary numbers at Deadline, the blockbuster will easily win its third consecutive weekend, with $8.8M on Friday, down only 30% from last Friday.  That should mean a $30M weekend, and close to $170M […]

Weekend #11 of 2014 is looking like $115 million for the top 12 films, down from last weekend but actually 10% above the average for the comparable weekend the past several years. Opening at around 3,000 theaters Friday (slightly above the 2,886 average theater count for opening weekends the last two years), Need for Speed from Disney should […]

Weekend #37 of 2014 is looking like $65 million for the top 12 films this weekend, down 21% from the norm for this weekend. Opening at around 3,500 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Dolphin Tale 2 from Warner Brothers should average a mediocre $5,500 per theater for the […]